B12 Review: AI Website Builder

B12 is an AI-powered website builder for small businesses, freelancers, and service providers. It combines AI efficiency with human expertise, offering tools like scheduling, invoicing, SEO, and integrations. Plans range from free to advanced, starting at $49/month.

Last modified on March 1, 2025 at 5:46 pm
B12 Review: AI Website Builder

About B12

B12 is an AI-driven website builder designed to help professional service providers quickly create and manage their online presence. The primary purpose of B12 is to streamline the website creation process, allowing users to launch a professional website without needing extensive technical skills. Targeting small businesses, freelancers, and service providers, B12 effectively addresses the common challenges of time-consuming website development and the need for ongoing maintenance. By leveraging AI technology, B12 generates custom website drafts in under a minute, enabling users to focus on their core business activities rather than website management.

A Comprehensive Overview of B12 Software

B12 combines artificial intelligence with human design expertise to deliver a seamless website creation experience. Users can generate a professional website draft in just 60 seconds, tailored to their specific industry and business needs. The platform offers essential features such as online scheduling, client intake forms, payment processing, and email marketing automation, all integrated into a single solution. With B12, users enjoy a user-friendly interface that resembles working in a word processor, making it accessible even for those with minimal technical background.

Why Choose B12 Over Competitors? Top Reasons to Opt for B12

  • AI-Powered Efficiency: B12 utilizes advanced AI technology to quickly generate website drafts, significantly reducing development time compared to traditional methods.
  • Human Expertise Integration: Unlike many competitors, B12 combines AI automation with the oversight of professional designers, ensuring high-quality, customized results.
  • Comprehensive Business Tools: B12 offers a suite of integrated tools, including scheduling, invoicing, and email marketing, allowing users to manage their entire online presence from one platform.
  • SEO Optimization: The platform includes built-in SEO tools, helping users enhance their website’s visibility and reach.
  • Flexible Pricing Plans: B12 provides various pricing options, including a free starter plan, making it accessible for businesses of all sizes.

Best-Suited Users for B12 Software

User GroupUse Cases
BeginnersIndividuals or small business owners with limited technical skills looking to create a professional website.
ProfessionalsFreelancers and consultants who require a quick way to set up a site to showcase their services and attract clients.
Small to Medium Businesses (SMBs)Organizations needing a comprehensive online solution for client management, invoicing, and marketing without extensive overhead.

B12 excels in providing an intuitive website creation experience while incorporating essential business tools, making it an excellent choice for those looking to establish or enhance their online presence effectively.

Features

Reporting Capabilities and Business Insights

B12 software offers comprehensive reporting capabilities that are crucial for businesses aiming for growth and optimization. The key metrics tracked by B12 software include website performance analytics, client engagement metrics, and financial statistics, which provide insights into various aspects of business operations.

Website Performance Analytics

B12 tracks essential metrics such as page views, bounce rates, and session duration. These metrics help businesses understand how visitors are interacting with their website, identify popular content, and optimize user experience.

Client Engagement Metrics

The software allows businesses to monitor client interactions through integrated tools like contact forms and online scheduling. Metrics such as the number of appointments booked, form submissions, and client feedback provide valuable insights into customer behavior and preferences.

Financial Statistics

B12 offers features for tracking invoicing and payment processing. Businesses can analyze revenue streams, transaction history, and payment trends, which are critical for financial planning and budget management.

By leveraging these metrics effectively, businesses can refine their marketing strategies, enhance customer engagement, and make data-driven decisions.

Integration Opportunities for Enhanced Workflow

B12 software offers a variety of key integrations that significantly enhance its functionality and streamline user workflows.

Social Media Integrations

B12 allows users to integrate platforms like Instagram, LinkedIn, and Facebook directly into their websites, increasing traffic and engagement.

E-commerce Integrations

With support for platforms such as PayPal, Ecwid, and Shopify, B12 enables users to set up and manage online stores seamlessly.

Scheduling & Productivity Integrations

B12 integrates with tools like Google Calendar and Calendly, streamlining appointment scheduling and management.

Chat & Messaging Integrations

Options like Drift and WhatsApp facilitate real-time communication with customers, enhancing service and engagement.

Multimedia and Accessibility Tools

Integrations with YouTube and accessibility tools like ConveyThis enrich the user experience and broaden accessibility.

These integrations make B12 versatile and adaptable to various business needs.

Mobile Applications for On-the-Go Users

B12 software provides mobile applications designed to enhance communication and organization. These apps are available on both iOS and Android platforms.

Features

  • Real-time notifications for updates, reports, or tasks.
  • Tools to manage schedules, bookings, and customer interactions.
  • Access to important analytics and client information.

Use Cases

  • Easy on-the-go management of business operations.
  • Seamless communication with team members and clients.

Single Sign-On for Seamless Access

B12 supports Single Sign-On (SSO), allowing users to log into their B12 accounts using credentials from platforms such as Google, Microsoft, Okta, OneLogin, and Auth0.

Benefits of SSO

  • Simplifies access by requiring only one set of credentials.
  • Enhances security by centralizing authentication with robust policies.
  • Streamlines user management for IT administrators.

Automation Features for Efficiency

B12 software provides various automation features that streamline business processes, including:

  • Automated Website Generation: AI drafts professional websites in minutes.
  • Content Management Automation: Tools for auto-generating SEO-friendly content.
  • Client Engagement Automation: Automated invoicing, payment reminders, and follow-ups.

These features save time and optimize workflow, allowing businesses to focus on core activities.

Security Measures for Data Protection

B12 employs advanced security measures to ensure data protection and privacy:

  • Compliance: Adheres to GDPR and SOC 2 standards.
  • Encryption: Secures data both at rest and in transit.
  • Access Controls: Implements strict identity and access management policies.
  • Incident Response Plans: Ensures quick and efficient breach handling.

These measures ensure a secure and compliant environment for businesses.

API for Customization and Integration

B12 provides a robust API that enhances customization and integration.

Features

  • AI-powered website creation and updates.
  • Integration of client management tools.
  • Analytics and performance tracking.

These API functionalities allow businesses to tailor the platform to their specific needs and integrate seamlessly with other tools.

Deployment Options and Their Trade-Offs

B12 software is primarily cloud-based, offering:

  • Scalability and Accessibility: Accessible anytime, anywhere, with minimal hardware requirements.
  • Cost-Effectiveness: Eliminates the need for expensive infrastructure.

However, it does not support an on-premises option, which could be a limitation for organizations needing more control or data residency.

Pros and Cons of B12 Software

Pros

  • AI-assisted website creation and management.
  • Comprehensive integrations and automation features.
  • Mobile-friendly and SEO-optimized websites.
  • Secure and compliant with GDPR and SOC 2.

Cons

  • Limited on-premises deployment.
  • Customer support has mixed reviews.
  • Learning curve for non-tech-savvy users.
  • Some customization limitations.

B12 software provides an AI-powered, feature-rich platform suitable for businesses looking for efficient website management and online presence optimization. However, potential users should consider its limitations in customization and support while evaluating if it meets their specific requirements.

Location

Locations and Branches

Location NameAddressCityStateZip CodeCountry
B12 Headquarters89 5th AveNew YorkNY10003US

History and Team

Year Founded

B12 was founded in 2015.

Number of Employees

B12 currently has approximately 63 to 65 employees.

Team

Below is a table showcasing the founders of B12:

NamePosition
Nitesh BantaCo-Founder & CEO
Adam MarcusCo-Founder & CTO

Pricing

Business Model of B12.io

B12.io is a software company that provides AI-powered solutions for building and managing professional websites tailored to small businesses and professional service providers. Their business model focuses on enabling clients to create and optimize their online presence with minimal effort. B12.io combines artificial intelligence with expert support to deliver a streamlined experience for website creation, client engagement, and management of online services.

Pricing Plans of B12.io

Below is a detailed table of B12.io’s pricing plans, highlighting their offerings:

PlanMonthly CostYearly CostSpecial OfferFeatures
Basic$49/month$42/month$1/month for 3 monthsBest for businesses just starting out. Includes basic tools for scheduling and invoicing. 1 user.
Professional$199/month$169/monthSave $360 with yearlyDesigned for businesses looking to build a professional site. Includes all features needed to attract, win, and serve clients. 1 user. Setup fee of $1,999.
Advanced$399/month$339/monthSave $720 with yearlyIdeal for scaling online presence. Organizes team interactions with clients. Up to 5 users. Setup fee of $1,999.
StarterFreeN/AFree buildBuild a free website with appointment scheduling and online payment capabilities.

B12.io’s pricing structure caters to businesses at various stages of growth, from startups to scaling enterprises. Their plans include options for free website building with limited features and progressively more advanced tools and integrations for businesses that require enhanced capabilities. The inclusion of setup fees for certain plans ensures professional assistance and customization during the onboarding process.

By offering a range of pricing plans, B12.io aligns its services with the diverse needs and budgets of its target audience, which is a hallmark of its SaaS business model.

Funding and market

Industry

B12.io operates within the Software and Technology industry, focusing on AI-assisted website development and digital tools for businesses. They leverage artificial intelligence to streamline the website creation process, ensuring efficiency and customization for their clients.

Market

B12.io caters primarily to the B2B market, targeting small and medium-sized enterprises (SMEs) that require user-friendly, customizable digital solutions. Their market is part of the broader global multimodal AI market, which is projected to reach approximately $4.5 billion by 2028, indicating significant growth potential. However, specific information about B12.io’s market share is not publicly available.

Funding

B12.io has received a total of $28.1 million in funding over two funding rounds. Below is a detailed breakdown of the funding history:

Date of FundingFunding AmountRound NamePost Money ValuationRevenue MultipleInvestors
Mar 03, 2021$15.7 MillionSeries B$9,894,613$6,746,867Tola Capital, Breyer Capital, and 2 more
Feb 01, 2016$12.4 MillionSeries A$5,244,357$7,254,097Suffolk Equity Partners, and others

Stocks

B12.io is a private company and does not currently have stocks available for public trading. They do not have a ticker symbol, as they are not listed on any stock exchange.

This comprehensive explanation provides details regarding their industry, market, funding, and stock-related information as requested.

Latest news

1. Announcing B12’s AI Websites Plugin for ChatGPT

Source: B12 Blog – Announcing B12’s AI Websites Plugin for ChatGPT

Date: June 6, 2023

B12.io recently launched an innovative AI Websites plugin for ChatGPT, which allows users to create a professional website in just 60 seconds after a brief chat session. This tool integrates B12’s AI website generation capabilities with ChatGPT’s conversational flexibility to create websites that include scheduling, payment, and intake functionality.

Key Highlights:

  • The plugin simplifies the process of website building by asking a minimal set of questions and using AI to handle the rest.
  • Users can fully edit and customize their websites without writing a single line of code.
  • The tool is available in the ChatGPT Plugin Store, requiring users to subscribe to ChatGPT Plus to access it.
  • B12 has plans to expand the tool’s capabilities, including creating more distinct information architectures, updating their AI Assist tool, and enabling customers to offer AI-powered tools to their own clients.

How to Install and Use the Plugin:

  1. Open ChatGPT and select the GPT-4 model.
  2. Navigate to the Plugin Store and search for “B12.”
  3. Install the plugin and start building websites through ChatGPT.

Visual Demonstrations:

Future Plans:

B12 aims to explore more ways for generative AI to contribute to website drafts and scaffolds, simplify traditional interfaces, and further enhance their AI Assist tool to generate full-page content drafts.

Read the full article here: Announcing B12’s AI Websites Plugin for ChatGPT

2. New: Free AI-Built Websites with Scheduling, Payments, and Intake

Source: B12 Blog – Free AI Websites

Date: March 7, 2023

B12 introduced free AI-built websites for service businesses, offering a streamlined way to create and launch websites with essential tools like scheduling, payments, and client intake forms.

Key Highlights:

  • Users can see their AI-built website in 60 seconds, customize it, and launch it within an hour.
  • The free version includes:
    • A professional, service-forward website.
    • Online scheduling and invoicing features.
    • Client intake forms.
  • The websites are scalable, allowing users to start with a free version and upgrade as needed.

Benefits:

  • It’s free, quick, and requires no prior technical knowledge.
  • Users can showcase their expertise with pages for services, testimonials, or blogs.
  • The platform offers on-hand support and resources for further customization.

How it Works:

Users answer a few simple questions about their business, choose design preferences, and customize their site as needed. Once ready, they can publish the website and start sharing it with potential clients.

Example: The Rainbow Disruption, a consulting business by Jarvis Sam (Nike’s former director of diversity, equity, and inclusion), used B12 to design and launch a custom website in just 2.5 weeks, which helped convert new clients in its first month.

Read the full article here: New: Free AI Websites

This information highlights B12.io’s recent advancements and contributions to simplifying website creation for service businesses, leveraging AI to make the process fast, efficient, and accessible.

KeywordSearch VolumeCompetition LevelCompetition IndexLow Top of Page BidHigh Top of Page BidCPC (Cost Per Click)
AI website builder74,000Medium36$4.31$24.32$22.21
Local posting2,400Low3$0.22$32.93$0.60
Business website builder1,900Medium54$7.68$32.56$31.65
SEO dashboard720Low4$4.56$13.12$16.40
Social media content management720Low24$3.80$15.72$14.31
Online scheduling tools590Low33$7.63$38.99$34.48
Interactive analytics140Low13$7.25$18.27$30.34
Online invoicing tools50Low9$9.72$30.83Data not available
AI posts generatorData not availableData not availableData not availableData not availableData not availableData not available

Significant Findings

  1. AI Website Builder: The keyword “AI website builder” has the highest search volume (74,000) and a medium competition level. Its CPC is $22.21, indicating high interest and advertising value.
  2. Business Website Builder: This keyword has a search volume of 1,900 and the highest CPC ($31.65 among the listed keywords), showing strong interest in B12’s website-building services tailored for businesses.
  3. Brand Name Popularity: The keyword “b12.io” has a search volume of 170 and a medium competition level, reflecting moderate brand recognition.
  4. Generic Terms: Keywords like “AI posts generator” and “b12 site” have limited search volume or data, indicating lower interest or awareness.
  1. AI-Driven Features: B12.io’s ability to leverage AI for rapid and efficient website building is a major driver of its popularity. This unique capability appeals to small businesses and professionals.
  2. Comprehensive Business Tools: The integration of tools for scheduling, invoicing, and marketing enhances its appeal as a one-stop solution.
  3. Targeted Marketing: The company’s marketing emphasizes its AI-powered services, which likely boosts interest in service-specific keywords like “AI website builder.”
  4. Pricing and Target Audience: Premium pricing may limit its reach to businesses willing to invest in high-quality solutions, influencing search volume trends.
  5. Support Model: The combination of AI efficiency and human customization sets B12.io apart, contributing to its popularity among service-oriented businesses.

This structured analysis provides comprehensive insights into the company’s search volume trends and the reasons behind them.

Review

Customers

Here are notable companies and organizations that utilize B12 software and how they leverage it in their operations:

  1. Yuma:
    • Integration: Yuma, a leader in digital transformation located in Belgium, has partnered with B12 Consulting to enhance their AI capabilities. By integrating B12’s expertise in AI and data analytics, Yuma aims to improve its digital transformation solutions across various sectors.
    • Benefits: The collaboration allows Yuma to deliver advanced solutions that drive sustainable growth and competitive advantages for their clients. They emphasize the importance of AI in developing robust solutions, citing examples like improving mRNA vaccine development and monitoring tram infrastructure in Brussels.
  2. Professional Services Firms:
    • Usage: B12 has been adopted by various professionals including accountants, lawyers, consultants, architects, and financial advisors among others.
    • Features: These firms use the B12 platform to create tailored websites that enhance their online presence. The AI-driven website builder allows them to generate professional websites that are not only visually appealing but also optimized for user engagement.
  3. Fortune 1000 Companies:
    • Scope: B12 Consulting’s software products are utilized by Fortune 1000 companies across different industries.
    • Focus: These companies benefit from B12’s comprehensive software tools that cover all business and IT functions, enhancing operational efficiency and promoting data-driven decision-making.
  4. General Industry Applications:
    • AI Integration: B12’s software employs AI to automate design processes, providing design suggestions and efficient content organization. This feature is particularly beneficial for businesses looking to streamline their website creation process without compromising on quality.
    • Impact: By integrating AI into web design, businesses can achieve a faster turnaround time for launching websites while ensuring alignment with contemporary design trends and user experience best practices.

Alternatives

Below is a comparison table of alternative software options to B12:

SoftwareKey FeaturesPricingTarget Audience
WixDrag-and-drop builder, AI logo maker, app market, e-commerce capabilities, mobile optimizationFree plan, Premium plans start at $14/monthSmall businesses, freelancers, and personal projects
SquarespaceBeautiful templates, blogging tools, e-commerce features, SEO optimization, integrated analyticsPlans start at $16/monthCreatives, small business owners, and online stores
ShopifyE-commerce focused, payment gateway integrations, robust inventory management, AI product recommendationsPlans start at $29/monthE-commerce businesses of all sizes
DurableAI-generated websites in 60 seconds, built-in scheduling, payments, email marketing, client management featuresStarts at $15/monthService-based businesses and freelancers
JimdoAI-powered website creation, online store setup, SEO tools, and social media integrationFree plan, Paid plans start at $9/monthSmall businesses and entrepreneurs
Framer AIDesign-focused platform, customizable templates, responsive design, collaborative editingPlans start at $15/monthDesigners and agencies
10WebAutomated website building, e-commerce capabilities, AI optimization toolsPlans start at $10/monthSmall businesses and developers
DorikSimple AI website builder, customizable templates, no-code editorFree plan, Paid plans start at $12/monthStartups and small businesses looking for quick setups
HostingerWeb hosting services with integrated website builder, AI tools for SEO and speed optimizationPlans start at $1.99/monthSmall businesses and individual entrepreneurs
Pineapple BuilderAI toolkit for website creation, user-friendly interface, customizable featuresPricing not publicly disclosedSmall to medium-sized businesses and startups

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