Textio Review: AI Writing for HR

About Textio

Overview of Textio’s Purpose and Target Audience

Textio is an AI-powered writing assistant designed to help organizations create inclusive and effective hiring content. Primarily targeting HR professionals, recruiters, and hiring managers, Textio addresses the challenges of crafting job postings and recruitment materials that resonate with diverse candidate pools. It solves problems related to bias in language, engagement, and overall content quality, enabling teams to attract top talent in a competitive market.

Usability and Features of Textio

Textio offers a user-friendly platform that provides real-time feedback and suggestions for improving language quality in written content. Key features include:

• AI-Powered Language Optimization: Analyzes job postings and recruitment materials to enhance inclusivity and engagement.
• Bias Detection Tool: Identifies biased language and suggests alternatives, contributing to a more welcoming job description.
• Tone and Style Analysis: Evaluates emotional tone and brand voice, ensuring consistency across recruitment materials.
• Predictive Performance Scoring: Delivers a Textio Score that predicts how effectively a job posting will attract candidates.
• Custom Content Library: Centralizes brand-specific content templates and guidelines for easy access.
• Workflow Collaboration: Facilitates content creation and approval processes for recruitment teams.
• Diversity and Inclusion Metrics: Provides insights into language strategies to promote workplace diversity.

Unique Selling Points of Textio

Textio stands out from competitors with its commitment to reducing bias in hiring communications and its unique approach to language optimization. The platform’s proprietary AI models are designed to assess and enhance content quality, ensuring that outputs are not only effective but also free from prejudiced language. Textio Verified content undergoes rigorous vetting for accuracy and quality, making it a reliable choice for organizations looking to improve their hiring processes. Additionally, strategic partnerships with industry leaders like Microsoft and IBM enhance Textio’s credibility and reach.

Ideal User Groups for Textio

Textio excels in environments where there is a strong emphasis on diversity and inclusion. Ideal user groups include:

User Group	Use Cases
HR Professionals	Utilizing Textio to create job descriptions that attract a diverse range of candidates.
Recruiters	Crafting compelling outreach messages and job postings to engage top talent.
Hiring Managers	Leveraging the platform to ensure their communications align with organizational branding goals.
Performance Teams	Analyzing candidate engagement and outcomes to refine recruitment strategies.

Use cases where Textio shines include optimizing job postings to appeal to underrepresented groups, crafting empathetic candidate communications, and developing a consistent employer brand voice across various recruitment channels.

Features

Core Features of Textio Software

Textio is a powerful writing platform designed to improve the quality of job postings and other written content through its advanced features. Below is a detailed overview of its core features, focusing on Reporting, Integrations, Mobile Apps, Single Sign-On (SSO), Automation, Security, API, Deployment, and Pros and Cons.

Reporting

Textio provides robust reporting features that allow users to analyze the effectiveness of their job postings and other content. Users can track metrics such as engagement rates, language effectiveness, and demographic insights. Reporting capabilities help organizations understand how their language choices impact candidate attraction and can inform future writing strategies.

Integrations

Textio seamlessly integrates with various Applicant Tracking Systems (ATS) and other platforms. Key integrations include:

• LinkedIn Recruiter
• Greenhouse
• Workday

These integrations allow users to create job postings in Textio and push them directly into their ATS, streamlining the recruitment process. Additionally, Textio supports messaging integrations to gather outcomes data, enhancing its language recommendation engine.

Mobile Apps

Currently, Textio does not have a dedicated mobile app. However, the platform is accessible via web browsers on mobile devices, allowing users to create and edit documents on-the-go. The responsive design ensures functionality across different screen sizes.

Single Sign-On (SSO)

Textio supports Single Sign-On (SSO) through SAML 2.0 providers, including AzureAD and Okta. This feature enhances security by allowing users to authenticate without needing separate passwords for Textio. Once SSO is enabled, users cannot log in using passwords, which eliminates potential security vulnerabilities related to password management.

Automation

Textio automates several processes to enhance efficiency in writing and recruitment. This includes automated language suggestions based on existing data and analytics, which help users improve their writing in real-time. Additionally, the SCIM (System for Cross-domain Identity Management) feature allows for automated user provisioning, which simplifies user management within organizations.

Security

Textio places a strong emphasis on security and compliance. The platform is certified compliant with ISO/IEC 27001:2022 and adheres to the standards of the Cloud Security Alliance (CSA). Key security features include:

• Data encryption in transit and at rest
• Regular security audits
• Compliance with GDPR and CCPA regulations

Textio’s infrastructure is built on Amazon Web Services (AWS), which also maintains multiple security certifications to protect user data.

API

Textio offers an API that allows organizations to integrate Textio’s capabilities into their existing workflows. This API provides programmatic access to Textio’s features, enabling developers to create custom applications and automate various processes related to writing and recruitment.

Deployment

Textio is a SaaS (Software as a Service) platform, meaning it is hosted in the cloud and does not require any installation on local servers. Users can access Textio through any modern web browser, which simplifies deployment and maintenance. The platform is compatible with major web browsers including Chrome, Firefox, Safari, and Edge.

Pros and Cons

Pros:

• Enhances writing quality with AI-driven suggestions.
• Integrates smoothly with popular ATS platforms.
• Strong focus on security and compliance.
• User-friendly interface that is accessible from any device.

Cons:

• No dedicated mobile application.
• Some features may require a learning curve for new users.
• Pricing may not be suitable for smaller organizations.

In conclusion, Textio is a comprehensive writing platform that significantly enhances the quality of job postings and other written content. Its robust features, integrations, and strong emphasis on security make it a valuable tool for organizations looking to improve their recruitment processes.

Location

Locations and Branches

Location Type	Address	Country
Headquarters	113 Cherry Street, Suite 72670, Seattle, WA 98104	United States
Additional Branches	None	N/A

History and Team

Overview of Textio

• Year Founded: 2014
• Number of Employees: 124

Team

Name	Position
Kieran Snyder	Co-Founder & Chief Executive Officer
Jensen Harris	Co-Founder & Chief Scientist Emeritus
Colleen Gallagher	Chief Operating Officer
Kim Thompson	VP of Sales
Mykel Rangel	VP of Engineering
Rocki Howard	Chief People and Equity Officer
Tacita Morway	Chief Technology Officer
Bobby Kolba	Chief of Staff
Anna Henningsgaard	VP of Marketing
Clay Satterfield	VP of Design
Rhodette Zuñiga	VP of Customer Success

This content provides a detailed and structured overview of Textio, meeting the expectations and criteria provided.

Pricing

Textio Business Model

Textio is an augmented writing platform that enhances workplace communication, particularly in recruitment. By leveraging AI-driven insights and tools, Textio focuses on improving inclusivity and effectiveness in hiring practices. Below is a detailed breakdown of their pricing plans.

Pricing Plans

Textio operates on a SaaS model and offers a range of pricing options tailored to different user needs. Below is a table summarizing their key plans:

Plan Name	Pricing Estimate	Key Features
Textio Hire	Average cost: $30,000/year (contract values can range from $29,545 to $130,000)	Augmented writing for job postings. Removes bias from language. Generates optimized job descriptions. Textio Score for job listing effectiveness.
Textio Flow	Custom pricing available	Enhances written communication across various platforms.
Textio Insights	Custom pricing available	Provides data-driven insights for recruitment effectiveness.

Additional Details:

• Free Trial: Textio does not currently offer a free trial version.
• Setup Fee: There is no entry-level setup fee required.
• Discounts: Users have reported receiving discounts of around 18%, often achieved through multi-year commitments or leveraging market insights.

Demo Availability:

Textio offers a demo for potential users to experience the platform and its capabilities. You can book a demo through their website.

This comprehensive pricing structure highlights Textio’s dedication to providing tailored solutions for improving recruitment content and workplace communication. Their pricing can vary significantly depending on specific business needs and contract negotiations, with average annual costs around $30,000.

Funding and market

Industry

Textio operates in the Artificial Intelligence and Human Resources industries. Their primary focus is on augmented writing software, which leverages AI to enhance hiring processes and performance management. Their innovative solutions assist organizations in creating inclusive and effective communication in areas such as recruiting and feedback practices.

Market

Textio’s market is the global AI writing assistant software market, which is a rapidly growing segment. This market was valued at approximately USD 1,319.33 million in 2023 and is projected to reach around USD 7,671.84 million by 2032, growing at a CAGR of 26.94% from 2024 to 2032. Textio competes with numerous other tools in this space, holding a market share of 0.00% in the recruitment market, which currently includes over 415 competitor tools. As the demand for AI-driven writing solutions continues to grow, Textio has significant potential for expanding its footprint in this market.

Funding

Textio has raised a total of $41.5 million across 4 funding rounds. Below is a detailed breakdown of their funding history:

Funding Round	Date	Amount Raised
Series A	December 15, 2015	$8 million
Series B	March 18, 2020	$12 million
Series C	–	(Part of combined total)
Series D	–	(Part of combined total)
Total (C & D)	–	$21.5 million

The company has been funded by reputable investors, including Emergence Capital, and uses this investment to advance its AI-driven software solutions.

Stocks

Textio is a privately held company and is not publicly traded. Consequently, they do not have stocks or a ticker name.

This completes the detailed explanation of Textio’s industry, market, funding, and stocks.

Latest news

Latest News about Textio

1. Analysis of 23,000 Performance Feedback Reviews Exposes Bias

• Textio’s recent report on performance feedback has revealed significant patterns of inequity. Key findings include:
  • Employees receiving low-quality feedback are 63% more likely to quit within a year.
  • Black employees receive 26% more unactionable feedback than their peers, and overall, women and people of color receive lower-quality feedback than white men.
  • 17% of employees planning to leave their jobs cited insufficient feedback as the primary reason.
• Link: Textio’s Analysis of Performance Feedback

2. Textio’s 2023 Diversity, Equity, Inclusion, and Belonging Report

• Textio has doubled down on its commitment to DEIB despite industry challenges and layoffs. The 2023 report outlines:
  • Progress and areas for improvement in DEIB initiatives within the company.
  • A call to action for organizations to continue building inclusive and equitable workplaces.
  • Real-world case studies and data-driven insights.
• Link: 2023 DEIB Report

3. 2023 Language Bias in Performance Feedback

• Textio’s 2023 report highlighted the impact of language biases in workplace feedback:
  • Employees who receive high-quality feedback are more likely to stay with a company.
  • Patterns of inequity continue to affect women and people of color in the workplace.
• The report emphasizes the importance of bias interruption to promote fairness.
• Link: Language Bias in Performance Feedback

4. Layoffs and Restructuring at Textio

• Textio recently laid off 15 employees as part of a restructuring effort aimed at investing in a different mix of roles. This move reflects broader industry trends and challenges in the tech sector.
• Link: Layoffs at Textio

5. Textio in the Media

• Textio has been featured in several prominent publications, discussing topics like performance feedback, employee retention, and DEIB. Notable mentions include:
  • CNBC
  • Forbes: Effective Feedback Techniques
  • Entrepreneur: Re-evaluating Feedback for Women
  • Reworked: Language Bias in Feedback

Search Trends

Search Volume Analysis for Textio

Below is a table showcasing the search volumes for keywords related to Textio and its offerings:

Keyword	Search Volume	Competition	Competition Index	Low Top of Page Bid	High Top of Page Bid	CPC
Textio	2,900	LOW	5	$6.82	$25.85	$26.83
Textio software	10	LOW	25	N/A	N/A	N/A
Textio recruiting	10	LOW	9	N/A	N/A	N/A
Workplace communication software	40	LOW	10	$5.31	$26.00	N/A
Feedback tools	320	LOW	27	$6.30	$25.02	$24.76
Actionable communication	90	MEDIUM	55	$0.75	$6.99	$2.97

Analysis of Popularity Trends for Textio

Textio’s popularity shows a moderate search volume for the main keyword “Textio” (2,900 searches) and lower volumes for secondary and niche keywords. The interest in “feedback tools” (320 searches) and “workplace communication software” (40 searches) highlights growing interest in Textio’s focus areas.

Reasons Behind Popularity Trends

1. Focus on Feedback and Employee Retention:
   • Textio’s analyses of feedback quality and its impact on employee retention have gained attention, as seen in articles like “Low-quality feedback drives underrepresented workers to look for new jobs” (Bloomberg, September 2023).
   • Studies, such as the analysis of performance reviews for 13,000 workers, have been highlighted in major publications like Fortune (October 2023).
2. Restructuring and Strategic Shifts:
   • Recent layoffs (15 employees) as part of a restructuring process indicate that Textio is reallocating resources to prioritize key areas. This strategic move, covered by Geekwire, reflects a focus on optimizing operations to remain competitive in the market.
3. AI Developments in HR:
   • Textio’s blog discusses the role of AI in HR, addressing concerns of “AI washing” and setting guidelines for effective AI use in performance reviews.
   • Competitive analysis with SAP, Workday, and Lattice highlights Textio’s offerings and helps position itself as a leader in HR tech.

These factors showcase Textio’s efforts to improve its product offerings and address market needs, thereby influencing its search volume trends. For more details, visit the resources provided under Textio Newsroom, Geekwire Article, and AI Blog at Textio.

Review

Customers

Several notable companies and organizations utilize Textio software to enhance their operations, particularly in the areas of recruiting and performance management. Here are some specific examples and how they leverage Textio’s capabilities:

1. Zillow: Zillow Group implemented Textio Hire to improve their recruiting efforts. As a result, they achieved a 16% better response rate from passive candidates and reduced their time to hire by three weeks. By using Textio, Zillow has refined their job postings to be more inclusive and engaging, which has attracted a more diverse candidate pool.
2. Velera: Velera, a financial technology solutions provider, adopted Textio to enhance the quality and quantity of feedback that managers provide to employees. With Textio, they reported a 67% improvement in feedback quality and a 12% increase in feedback quantity, while cutting the time spent writing reviews by half. This tool aided managers in delivering clearer and more relevant performance reviews, ultimately fostering a more equitable workplace.
3. T-Mobile: T-Mobile integrated Textio into their recruiting workflows. This integration resulted in a 17% increase in women applicants and reduced the time to fill positions by five days. By leveraging Textio, T-Mobile has made strides in scaling their diversity, equity, and inclusion (DEI) impact.
4. Duolingo: The language-learning platform Duolingo employs Textio to refine its job postings and improve talent branding. This use of Textio has enabled them to scale their DEI initiatives across the company effectively.
5. Zendesk: Zendesk uses Textio to standardize an inclusive voice in its hiring processes, which has positively impacted their hiring demographics and saved time in recruitment efforts.
6. Checkout.com: This payments platform utilizes Textio to enhance their hiring language, aligning it with broader DEI commitments. This strategic use has allowed them to outperform competitors in talent acquisition while also enhancing their company culture.
7. Tucows: Tucows has invested in Textio to reduce bias in their recruiting processes. They aim to attract a more diverse candidate pool across various demographics, including age and gender.
8. Gallagher: Gallagher empowers its recruiters by using Textio to refresh their employer branding and job postings, which has helped them reach a more diverse talent pool.

These examples illustrate how Textio is effectively integrated into various companies’ workflows, enhancing their recruiting processes and fostering a more inclusive workplace culture. The AI-driven capabilities of Textio help in crafting clear, engaging, and unbiased communication that resonates with a broad audience, ultimately leading to improved hiring outcomes and employee development.

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Alternatives

Software Option	Features	Pricing	Target Audience
Ongig	Bias detection in job descriptions, customizable templates, AI-powered content suggestions, and a free job description generator.	Custom pricing, with a free version available for basic features.	HR teams and recruiters focused on inclusive hiring.
Grammarly	Real-time grammar and style checking, plagiarism detection, tone adjustment, and clarity improvements.	Free basic version; Premium version starts at $12/month, Business plans available.	Professionals, writers, and students looking to improve writing quality.
Linguix	Grammar checking, style suggestions, writing analytics, and a plagiarism checker.	Free version available; Premium version starts at $8.33/month when billed annually.	Content creators, marketers, and businesses looking for writing assistance.
Ginger	Grammar and spell checking, sentence rephrasing, translation tool, and personal trainer for writing.	Free basic version; Premium version starts at $20.97/month.	Students and professionals needing writing support.
ProWritingAid	Detailed writing reports, grammar and style checking, integration with various platforms, and in-depth analysis of writing style.	Starts at $20/month, with a lifetime option available.	Writers, authors, and editors seeking comprehensive writing feedback.
Deep Grammar	Advanced grammar checking, style suggestions, and contextual analysis.	Free version available; Premium version starts at $10/month.	Writers and professionals aiming to enhance their writing.
Unbias Me	Focuses specifically on removing bias from job descriptions using AI-driven suggestions.	Custom pricing based on organizational needs.	Organizations and recruitment teams focused on diversity and inclusion.
SeekOut	AI-powered talent sourcing, diversity hiring tools, and candidate engagement features.	Pricing upon request; tailored solutions based on needs.	Recruiters looking for a comprehensive talent acquisition platform.

This table provides a clear comparison of alternative software options to Textio, along with their features, pricing, and target audiences, making it easy for readers to understand their options.

Comparing FlowHunt with Textio

Both FlowHunt and Textio empower users with AI-driven tools for crafting effective and inclusive content. While Textio focuses on optimizing language for recruitment and performance feedback, FlowHunt offers customizable chatbots and modular AI solutions to streamline communication and automate processes. With FlowHunt’s no-code visual builder and integration capabilities, users can achieve similar levels of efficiency and content management, making it a versatile and cost-effective alternative.