Workflow Description: “What people on the internet talk about”

This workflow is designed to help users quickly discover the most relevant and trending topics people are discussing online, specifically in relation to any input keyword. It provides an interactive chat-based experience that summarizes up-to-date conversations and associated topics, supporting research, content strategy, and trend analysis.

How the Workflow Operates

1. User Interaction & Onboarding

• When a user opens the chat interface, they are greeted by a welcome button widget. This widget displays an introduction and prompts the user to enter a keyword of interest. The onboarding message explains that the tool will surface recent discussions and trends related to the user’s keyword, helping them gain a broader perspective.

2. Pre-Set Example Keywords

• The interface includes quick-access buttons for popular example keywords such as:
  • artificial intelligence
  • Electric Cars
  • Gaming
• Clicking any of these buttons triggers a sample query, showing users how the tool works and providing instant insights about these topics.

3. Custom Keyword Entry

• Users can also enter their own keyword of interest into a chat input field. This launches a custom search and analysis process for that specific topic.

4. Data Collection & Enrichment

• Behind the scenes, the workflow leverages multiple tools to gather relevant, real-time data:
  • Google Search Tool: Retrieves the latest URLs and web content associated with the input keyword.
  • URL Retriever: Fetches and extracts content from those URLs, making it accessible for deeper analysis.
  • Chat History: Maintains memory of previous interactions to enable context-aware summaries and follow-up queries.

5. Intelligent Aggregation & Summarization

• A Tool Calling Agent orchestrates the retrieval and aggregation of information. It is guided by a system message instructing it to:
  • Summarize trending or related topics people are discussing online about the input keyword.
  • Restrict information to insights no older than 48 hours, ensuring timeliness.
  • Gather and synthesize insights from various online sources.
  • Present these findings in a way that helps users expand their content strategies or research focus.

6. Output Delivery

• The agent’s response is sent back to the chat interface, where the user receives a concise, up-to-date summary of hot topics, ongoing debates, and emerging trends linked to their keyword.
• The interface ensures that whether the user chooses a preset button or enters a custom keyword, the experience and output remain consistent and user-friendly.

Workflow Structure Summary

Why This Workflow Is Useful

• Scalability: The automated process can handle multiple keywords and users simultaneously, making it ideal for content teams, marketers, researchers, and anyone tracking emerging conversations.
• Time-saving: Instead of manually searching for trends and reading through multiple sources, users get a synthesized summary in seconds.
• Automation: The workflow combines search, retrieval, and AI-powered summarization, automating a research task that would otherwise require significant manual effort.
• Contextual Awareness: Memory of previous queries allows for smarter, more context-aware interactions, supporting follow-up questions or deeper dives into particular subtopics.
• Content Strategy: By revealing what’s trending around a topic, content creators and strategists can identify gaps, opportunities, and audience interests.

Practical Use Cases

• Content ideation: Find out what’s hot around your niche and brainstorm new article or video topics.
• SEO research: Discover related queries, controversies, or emerging subtopics that can enhance keyword targeting.
• Market analysis: Stay updated on what consumers and experts are saying about products, technologies, or industries.
• Social listening: Quickly gauge the tone, sentiment, and volume of discussion around a brand or issue.

In summary, this workflow provides a powerful, automated way to stay on top of online discussions, making trend tracking and topic research effortless and scalable.