
Moats
In AI, a 'moat' is a sustainable competitive advantage—such as economies of scale, network effects, proprietary technology, high switching costs, and data moats...

OpenAI’s massive valuation is under pressure as Anthropic wins enterprise customers with its safety-first approach. Learn why business AI beats consumer AI.
OpenAI, the company behind ChatGPT, was once the clear leader and is now valued at an eye-popping $500 billion. But that huge number is looking shakier as competitors like Anthropic start pulling ahead where it matters most: winning big business customers. As AI technology becomes easier to copy and open-source tools get stronger, OpenAI’s future now depends on building real, lasting advantages—something Anthropic seems to be doing much better with its focus on serving businesses first.
In business, a “moat” is what keeps competitors from eating into your market share. It’s how companies protect themselves and keep growing, even when others try to copy them. In tech, the biggest success stories all had strong moats:
These moats mean higher profits, loyal customers, and the ability to charge more. Without a real moat, even the coolest tech can get pushed aside if someone else offers it cheaper, faster, or for free. That’s the challenge OpenAI faces now: how to build a moat big enough to protect its business.
AI models are quickly becoming something anyone can use or even build themselves. The methods behind large language models (LLMs) like OpenAI’s GPT-4 are now widely shared in research papers and open-source projects. Thanks to cloud computing, it’s easier than ever for new startups or big companies to create similar tools.
A big turning point came when Meta (Facebook’s parent company) released Llama 3, a high-quality open-source AI model. It’s free to use and performs almost as well as OpenAI’s best offerings. This changed the market overnight.
As a result, OpenAI can’t charge as much as it used to for its API—the tool that lets other apps use its AI. Other companies (or even hobbyists) can now offer similar services for little or no money. And switching between AI providers is incredibly easy. In most cases, a developer can swap out OpenAI for another model by changing just one line of code. There’s nothing tying customers down.
OpenAI boasts about having 700 million free users. But unlike social media or office software, this doesn’t create any real “stickiness.” There’s no network effect keeping people loyal. If something better or cheaper shows up, users can leave in seconds. In the end, all those free users don’t add up to much protection.
Anthropic, on the other hand, has chosen a very different path. Instead of trying to reach everyone, it focuses on serving big companies—banks, hospitals, government agencies, and other organizations that need reliable and secure AI.
Anthropic’s Claude models are known for being trustworthy, safe, and easy to integrate into strict, high-security environments. For example:
These aren’t just big names—they’re proof that Anthropic is meeting the toughest requirements in the business world.
Financially, this strategy is paying off. Anthropic’s revenue is expected to jump from $1 billion to over $9 billion in just one year, with a target of $26 billion by 2026. That’s because big businesses sign long-term contracts, paying high prices for reliability and support. This means steady, recurring income for Anthropic, and those customers are much less likely to leave. By focusing on safety, clear records, and easy integration with business systems, Anthropic is building loyalty in the only part of the AI market that really matters.
Even though these companies talk a big game, nobody has managed to build an unbreakable moat around their core AI models. Open-source projects are moving fast, and new versions pop up all the time, often matching or beating the performance of the big names.
Cloud providers like Microsoft (partnered with OpenAI), Amazon (backing Anthropic), and Google (working on both their own and open-source AI) keep the competition fierce. These partnerships help with distribution, but they don’t lock customers in—businesses can switch providers easily if they get a better deal or need different features.
From an investor’s point of view, having your platform everywhere isn’t enough. What matters most is being so deeply woven into a business’s daily operations that switching would be painful. The winners are those who become part of how a company actually works.
AI for everyday consumers (like personal chatbots or tools for fun) gets a lot of attention, but it’s a tough business. Most users don’t pay, and even if they do, it’s usually just a small subscription. People will switch to a free competitor the moment one comes along. This makes it really hard to build a lasting, profitable business.
Business AI is a different story. Companies sign up for multi-year deals, often paying a premium for reliability, safety, and easy integration. Changing providers isn’t just expensive—it can disrupt work, cause risk, and require retraining staff. Microsoft is a great example: its $3 trillion value is built on selling to businesses, not winning over regular consumers.
Anthropic has figured this out. By focusing on business customers, it’s building relationships that last, earning higher profits, and creating a steady flow of revenue. This is the market where lasting success will be found—which is where OpenAI is falling behind.
OpenAI expects to bring in about $12 billion in revenue, but it’s not clear when or if it will start making real profits. The company spends huge amounts on computing power and research, so even fast growth might not be enough. As prices drop and competition heats up, OpenAI could see its profits squeezed even more.
Anthropic’s numbers are rising much faster—and, importantly, most of that money is coming from big business contracts. Jumping from $1 billion to $9 billion in a year, with a $26 billion goal in sight, Anthropic is clearly finding traction where it matters. Investors are noticing: Anthropic’s value is climbing as it takes over the enterprise market, while OpenAI’s sky-high valuation is coming under more and more scrutiny.
The best way to win in AI today is to capture business customers. Free users can disappear overnight, but once a company commits, it’s much harder to lose them. The future of AI belongs to those who can offer trust, safety, and compliance—especially for banks, hospitals, and government agencies.
OpenAI needs to make a big shift if it wants to stay on top. That means moving away from just chasing user numbers and instead building deeper, more reliable partnerships with businesses. It should offer better integration, clear safety guarantees, and tools that meet all the rules and regulations companies care about. Anthropic’s focus on long-term contracts, safety, and being a trusted partner is the blueprint for how to win.
As the AI market matures, trust and compliance will matter most. Companies that can promise safe, reliable, and legal AI will get the biggest share of business spending. The days of focusing on the mass consumer market are ending—the future belongs to those who win over the boardroom, not just the app store.
The biggest question in AI is: who can build a real moat? OpenAI’s $500 billion valuation is getting harder to defend as cheaper alternatives and open-source models level the playing field. Anthropic, by focusing on business customers and offering trust, safety, and long-term support, is pulling ahead in the race that matters.
Lasting success in AI won’t come from chasing millions of free users or viral chatbots. It’ll come from being the engine that drives business. Investors, companies, and developers should keep an eye on this shift—not just on new technology, but on who’s building the deepest, strongest relationships with big organizations. The next tech giant won’t just have the best AI; it’ll have the strongest moat in the places that count.
OpenAI's $500B valuation is challenged because AI models are becoming commoditized, open-source alternatives like Meta's Llama 3 offer similar capabilities for free, and the company lacks a strong business moat. With easy API switching and no network effects, OpenAI struggles to justify premium pricing and maintain customer loyalty.
Anthropic focuses on serving large organizations like banks, hospitals, and government agencies that need reliable, secure, and trustworthy AI. By prioritizing safety, compliance, and easy integration with business systems, Anthropic builds long-term contracts and recurring revenue, growing from $1B to $9B in one year.
A business moat is a competitive advantage that prevents competitors from taking market share. In AI, this could be proprietary technology, network effects, switching costs, or deep integration into business operations. Companies like Nvidia, Microsoft, and Google built strong moats, but AI foundation models currently lack such protection.
Enterprise AI generates higher, recurring revenue through multi-year contracts, creates switching costs that lock in customers, and builds trust-based relationships that last. Consumer AI users don't pay much, switch easily to competitors, and don't create network effects, making it difficult to build a sustainable business.
Anthropic's revenue is projected to jump from $1 billion to over $9 billion in one year, targeting $26 billion by 2026. This growth comes from high-value enterprise contracts with companies like Pfizer and the U.S. Department of Defense, while OpenAI's consumer-focused approach struggles with commoditization and pricing pressure.
Viktor Zeman is a co-owner of QualityUnit. Even after 20 years of leading the company, he remains primarily a software engineer, specializing in AI, programmatic SEO, and backend development. He has contributed to numerous projects, including LiveAgent, PostAffiliatePro, FlowHunt, UrlsLab, and many others.
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