B2B Marketing

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Glossary

ABM-Orchestrierung

Die ABM-Orchestrierung ist ein strategischer Ansatz, der Marketing und Vertrieb aufeinander abstimmt, um hochwertige Zielkonten mit personalisierten, datengetriebenen Kampagnen anzusprechen. Durch die Koordination der Maßnahmen und den Einsatz von Analytik binden Unternehmen gezielt die Konten ein, die am wahrscheinlichsten konvertieren, was zu höherem ROI und bedeutungsvollen Kundenbeziehungen führt.

ABM Account-Based Marketing Orchestration +5
• 8 min read

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