Competitive Advantage

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Glossary

Wettbewerbsvorsprünge (Moats)

In der KI bezeichnet ein „Moat“ einen nachhaltigen Wettbewerbsvorteil – wie Skaleneffekte, Netzwerkeffekte, proprietäre Technologie, hohe Wechselkosten und Datenvorsprünge –, der Unternehmen hilft, die Marktführerschaft zu behalten und Konkurrenz abzuhalten.

2 min read

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