TAM

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Glossary

TAM-Analyse

Die Analyse des Total Addressable Market (TAM) ist der Prozess zur Schätzung des gesamten Umsatzpotenzials, das für ein Produkt oder eine Dienstleistung verfügbar ist. Sie umfasst alle potenziellen Kunden und stellt die maximale Nachfrage dar, die generiert werden könnte, wenn ein Unternehmen einen Marktanteil von 100 % in einem bestimmten Marktsegment erreichen würde.

TAM Market Analysis Business Intelligence +2
• 11 min read

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