Customer Insights

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Glossary

Marketing impulsado por IA

El marketing impulsado por IA aprovecha tecnologías de inteligencia artificial como el aprendizaje automático, el procesamiento del lenguaje natural y la analítica predictiva para automatizar tareas, obtener información sobre los clientes, ofrecer experiencias personalizadas y optimizar campañas para mejores resultados.

AI Marketing Machine Learning +6
• 9 min read
Glossary

Segmentación de Mercado con IA

La Segmentación de Mercado con IA utiliza inteligencia artificial para dividir mercados amplios en segmentos específicos según características compartidas, permitiendo a las empresas dirigirse a grupos de clientes con estrategias de marketing personalizadas para mayor eficiencia y tasas de conversión más altas.

AI Market Segmentation Marketing +3
• 6 min read

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