TAM

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Glossary

Análisis TAM

El análisis del Mercado Total Disponible (TAM, por sus siglas en inglés) es el proceso de estimar la oportunidad total de ingresos disponible para un producto o servicio. Abarca todos los clientes potenciales y representa la demanda máxima que podría generarse si una empresa lograra el 100% de la cuota de mercado en un segmento específico.

TAM Market Analysis Business Intelligence +2
• 13 min read

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