AI SLACK BRAND MONITOR · AUTONOMOUS AGENT

AI Slack Brand Monitor

An autonomous AI agent that watches your brand mentions across the web, news, and social platforms, scores sentiment, computes share-of-voice against your competitor set, and posts a clean daily Slack digest — with real-time alerts on spikes that need your attention.

Start monitoring your brand

works with slack · x · reddit · linkedin · hacker news · google news

live · ask slack brand monitor

ai-slack-brand-monitor

Run slack brand monitor for this week and show me the output. you · just now

B AI Slack Brand Monitor · thinking · 3 tool calls · 1.4s

Pull mentions across web, news, X, LinkedIn and Reddit daily
Score sentiment per mention using surrounding context
Compute share-of-voice vs your competitor set over 7 days

Slack Brand Monitor — this week's run

draft · markkinointi · ready for review

ready

Highlights

Pulled the week's signals — kept the ones worth your attention
Drafted in your voice, sources cited inline
Posted to your review queue with one-click approval

Schedules itself for the same time next week
Learns from every edit you make

▸ awaiting your approval · publish · edit · discard

SEE IT IN ACTION

From scattered mentions to morning digest, step by step.

One real example showing exactly what happens when the agent runs its daily scan.

1 YOUR PROMPT

Maria Torres

Head of Marketing · CloudBase

Run the daily brand digest. Track CloudBase mentions across all sources, compare sentiment against Supabase and PlanetScale, and flag anything above 5 mentions per hour.

just now

2 AGENT AT WORK running

Web Search Scanning Google News and tech blogs for brand mentions

8 news articles · 3 blog posts · 2 product reviews found

Web Search Scanning Reddit, Hacker News, and X for social mentions

23 total mentions · 14 Reddit · 6 X · 3 HN

LLM Analysis Scoring sentiment on each mention: positive / neutral / negative

18 positive · 3 neutral · 2 negative · overall 78% positive

LLM Analysis Computing share-of-voice vs Supabase and PlanetScale

CloudBase 41% · Supabase 38% · PlanetScale 21%

LLM Analysis Flagging notable items: 1 negative review, 1 HN thread trending

2 items flagged for attention · alert threshold not hit

Slack Posting formatted digest to #brand-monitor channel

digest sent · 23 mentions summarized · 2 action items flagged

3 THE OUTPUT ready for review

#marketing

Brand Monitor Bot APP Daily Digest · #brand-monitor · 8:15 AM

CloudBase Daily Brand Digest — May 20, 2026

23 mentions across 6 sources in the last 24 hours.

Sentiment: 78% positive / 13% neutral / 9% negative

Share of voice: CloudBase 41% | Supabase 38% | PlanetScale 21%

Top mentions:

- TechCrunch: 'CloudBase raises $30M Series B' (positive, 12K views)

- r/programming: 'Migrated from Supabase to CloudBase' (positive, 847 upvotes)

- Hacker News: 'Show HN: Built a SaaS on CloudBase in 2 weeks' (trending, 142 points)

Needs attention:

- G2 review: 2-star rating citing slow support response (negative)

- X thread: User reporting connection timeout issues (negative, 3 replies)

👀 3 ✅ 1 🔥 2

▸ posted to #marketing · view thread · mute

ALWAYS-ON MONITORING

Know what people say about you before they tell you.

The agent scans every morning — crawling sources, scoring sentiment, computing share-of-voice, and posting your digest to Slack — all visible on the kanban. You start your day with a complete picture, not a panicked Google search.

app.flowhunt.io/ai-projects/projects/ai-slack-brand-monitor/issues

live

Slack Brand Monitor · marketing-workspace

Issuet

Käynnissä

Avoin 0

Käynnissä 0

Valmis 0

Aktiiviset agentit

3 / 5

Tänään toimitettu

Sykliaika

2h 14m

Auto-ratkaistu

62%

HOW IT WORKS

From brand blind spots to daily intelligence in three steps.

Most users have their first brand digest delivered within fifteen minutes of setup.

Define your brand and competitors.

Enter your brand name, product names, common misspellings, and the competitors you want to track. Connect your Slack workspace and choose which channel gets the daily digest. Optionally add keywords or topics you want flagged.

New project

Monitor CloudBase vs 2 competitors daily.

SlackBrand keywordsCompetitor set

Save draft Start the agent →

Agent scans, scores, and compiles.

Every morning the agent crawls Google News, Reddit, Hacker News, X, LinkedIn, and tech blogs for mentions of your brand and competitors. It scores sentiment on each mention, computes share-of-voice ratios, and flags anything that crosses your alert thresholds.

Today's scan

Sources

6 platforms scanned

Mentions

23 brand · 31 competitor

Flagged

2 need attention

Digest lands in Slack. Spikes trigger alerts.

The daily digest posts to your chosen Slack channel with mention count, sentiment breakdown, share-of-voice, top mentions, and action items. If a mention spike crosses your threshold — for example, a viral negative thread — the agent sends a real-time alert so your team can respond fast.

This week's coverage

Digests

5 daily reports sent

Alerts

1 spike flagged

Trend

Sentiment up 4%

WHY IT WORKS

What changes when your brand monitoring runs itself.

Catch negative sentiment before it becomes a crisis.

The agent surfaces negative mentions the moment they appear — a bad review, a viral complaint, a competitor attack. Your PR team responds in hours, not days, turning potential crises into recovery stories.

Track share-of-voice without an expensive listening tool.

Most social listening platforms cost thousands per month and require training to use. This agent delivers the same share-of-voice metrics to your Slack channel for a fraction of the cost — with no dashboards to learn.

Sentiment trends get smarter over time.

FlowHunt agents have real memory — episodic, long-term, and shared. The agent learns which sources matter most, which mentions are noise, and how your sentiment shifts around product launches, PR events, and competitor moves.

CAPABILITIES

Everything from mention to action item, handled.

Six capabilities that replace your social listening tool, Google Alerts, and weekly brand report — in one agent.

Multi-platform mention scanning

Crawls Google News, Reddit, Hacker News, X, LinkedIn, and tech blogs daily. Catches mentions by brand name, product name, common misspellings, and related keywords.

Sentiment scoring on every mention

Scores each mention as positive, neutral, or negative with context. Aggregates into daily sentiment percentages so you can spot trends at a glance — no spreadsheets required.

Share-of-voice vs competitors

Tracks mention volume for your brand and up to five competitors. Computes daily share-of-voice percentages so you know where you stand in your category without a separate analytics tool.

Real-time spike alerts

When mention volume or negative sentiment crosses your configured threshold, the agent sends an immediate Slack alert — not just in the daily digest. Your team can respond before a conversation spirals.

Full observability on every scan

Every source crawled, every mention scored, every classification decision is logged and replayable. Drill into any daily run to see exactly what the agent found and how it scored each mention.

Configurable noise filtering

Define which sources to prioritize, which mentions to ignore (job postings, unrelated brands with similar names), and which topics always deserve a flag. The agent learns from your feedback over time.

UNDER THE HOOD

Built on real agent infrastructure.

The Brand Monitor runs on the same platform that powers 120+ autonomous agents. Open it in the visual editor and customize anything.

Visual flow editor. Every agent is a flow you can open and customize — add sources, adjust sentiment thresholds, wire in additional alert channels. No code.
Knowledge sources & RAG. Feed the agent your brand guidelines, product names, competitor list, and past PR responses. It retrieves context before scoring every mention.
Persistent memory. Episodic, long-term and shared memory. The agent remembers which sources produce signal vs noise and how your sentiment shifts around events.
Multi-agent teams. Stack the brand monitor under a Supervisor alongside your content, PR response, and social agents. A negative mention can trigger a draft response automatically.

flowhunt · slack-brand-monitor · flow

AGENT

Slack Brand Monitor

Crawler

▸ Scan 6 sources

Scorer

▸ Rate sentiment

Digest

▸ Post to Slack

CONNECTED TOOLS

slack web.search reddit linkedin hacker.news google.news

memory · 2,147 events

WHO IT'S FOR

Built for teams that need to know what the internet says about them.

If your brand reputation matters and you do not have a full-time person monitoring it, this is for you.

MARKETING

Marketing Teams

Get a daily pulse on brand health without logging into five different platforms. The agent delivers mention counts, sentiment, and share-of-voice straight to your Slack channel.

PR & Communications Teams

Catch breaking mentions and negative sentiment before journalists call. Real-time alerts give your team the head start they need to shape the narrative.

BRAND

Brand Managers

Track how your brand perception shifts after launches, campaigns, and competitor moves. Weekly trends show whether your messaging is landing or falling flat.

FOUNDER

Startup Founders

Know the moment someone mentions your company on Hacker News, Reddit, or X. Engage with early users, respond to feedback, and build community — without refreshing five tabs all day.

PRODUCT

Product Teams

Surface user complaints and feature requests from social channels that never make it to your support queue. The agent finds the conversations your customers are having without you.

AGENCY

PR & Marketing Agencies

Monitor multiple client brands from a single platform. Each agent runs independently with its own competitor set, alert thresholds, and Slack channel — scaling your coverage without scaling your team.

WORKS WELL WITH

Pair it with the rest of the Marketing team.

Stack agents under a Supervisor and let them hand work to each other — your brand monitor can trigger the content agent to draft a response or the social agent to engage.

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Your first brand digest, delivered in minutes.

Start free. Enter your brand name, connect Slack, and watch the agent deliver your first digest. No credit card required — cancel anytime.

Start monitoring your brand Talk to sales

Frequently asked questions

What is an AI brand monitor?

An AI brand monitor is an autonomous agent that scans the web, news, and social platforms for mentions of your brand and competitors, scores sentiment, and delivers a structured digest. FlowHunt's version posts directly to Slack with share-of-voice metrics and real-time spike alerts — no dashboard login required.

Which platforms does the agent monitor?

The agent scans Google News, Reddit, Hacker News, X (Twitter), LinkedIn, and tech blogs by default. It uses real-time web search to catch mentions across any indexed web page. You can configure which sources to prioritize or exclude.

How does sentiment scoring work?

The agent reads the full context of each mention — not just keyword matching — and classifies it as positive, neutral, or negative. It understands nuance like sarcasm, backhanded compliments, and comparative statements. Sentiment scores are aggregated into daily and weekly trends.

Can I track competitors alongside my brand?

Yes. You can add up to five competitors. The agent tracks mention volume for each and computes daily share-of-voice percentages so you can see how your visibility compares in your category. Competitor sentiment is tracked separately.

How do spike alerts work?

You configure a threshold — for example, more than 5 mentions per hour or negative sentiment exceeding 30%. When the agent detects a spike that crosses your threshold during its scan, it sends an immediate Slack alert with the triggering mentions and context, separate from the daily digest.

Can I customize what counts as a relevant mention?

Yes. You can define inclusion and exclusion rules — ignore job postings, filter out brands with similar names, prioritize mentions from specific subreddits or publications. Every time you mark a mention as irrelevant, the agent's memory learns to skip similar ones.

How much does the brand monitor cost?

FlowHunt uses a simple credit-based pricing model — each credit is worth about one dollar. A daily brand digest typically uses 1-2 credits depending on the number of sources scanned and mentions processed. You can try it free with trial credits.

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