ABM

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Glossary

Orchestration ABM

L'orchestration ABM est une approche stratégique qui aligne le marketing et les ventes afin de cibler des comptes à forte valeur ajoutée grâce à des campagnes personnalisées et axées sur les données. En coordonnant les efforts et en exploitant l'analytique, les organisations engagent les comptes les plus susceptibles de convertir, générant un retour sur investissement supérieur et des relations clients significatives.

ABM Account-Based Marketing Orchestration +5
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