Customer Acquisition

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Glossary

Nouvelles Affaires Nettes

Les Nouvelles Affaires Nettes désignent le chiffre d'affaires généré par de nouveaux clients acquis ou des comptes réactivés sur une période donnée, en excluant généralement tout revenu provenant de l'upsell ou du cross-sell auprès de clients actifs existants. Il s'agit d'un indicateur clé pour les entreprises souhaitant mesurer la croissance issue de l'élargissement de leur base clients, plutôt que de compter uniquement sur des ventes additionnelles à la clientèle actuelle.

Business Growth Revenue Customer Acquisition +2
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