GTM

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Glossary

Go-To-Market (GTM)

Une stratégie go-to-market (GTM) est un plan complet utilisé par les entreprises pour introduire et vendre un nouveau produit ou service sur le marché, en atténuant les risques grâce à une bonne compréhension du marché cible et à l’optimisation du marketing et de la distribution. L’intégration de l’IA améliore la GTM en affinant la recherche de marché, le ciblage client et le développement de contenu.

Go-To-Market GTM AI +4
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