Account-Based Marketing

Bekijk alle inhoud met de tag Account-Based Marketing

Glossary

ABM Orchestratie

ABM Orchestratie is een strategische aanpak die marketing en sales op elkaar afstemt om waardevolle accounts te benaderen met gepersonaliseerde, data-gedreven campagnes. Door inspanningen te coördineren en gebruik te maken van analytics, richten organisaties zich op specifieke accounts met de meeste kans op conversie, wat leidt tot een hogere ROI en betekenisvolle klantrelaties.

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