Customer Insights

Bekijk alle inhoud met de tag Customer Insights

Glossary

AI-aangedreven marketing

AI-aangedreven marketing maakt gebruik van kunstmatige intelligentie-technologieën zoals machine learning, NLP en voorspellende analyses om taken te automatiseren, klantinzichten te verkrijgen, gepersonaliseerde ervaringen te bieden en campagnes te optimaliseren voor betere resultaten.

AI Marketing Machine Learning +6
• 7 min read
Glossary

AI-marktsegmentatie

AI-marktsegmentatie gebruikt kunstmatige intelligentie om brede markten op te delen in specifieke segmenten op basis van gedeelde kenmerken, waardoor bedrijven klantgroepen kunnen benaderen met gepersonaliseerde marketingstrategieën voor meer efficiëntie en hogere conversieratio’s.

AI Market Segmentation Marketing +3
• 5 min read

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