GTM

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Glossary

Go-To-Market (GTM)

Een go-to-market (GTM) strategie is een uitgebreid plan dat bedrijven gebruiken om een nieuw product of dienst op de markt te brengen en te verkopen, waarbij risico's worden beperkt door het begrijpen van de doelgroep en het optimaliseren van marketing en distributie. Integratie van AI verbetert GTM door marktonderzoek, klantgerichtheid en contentontwikkeling te verfijnen.

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