Customer Segmentation

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Glossary

Go-To-Market (GTM)

Uma estratégia de go-to-market (GTM) é um plano abrangente utilizado por empresas para lançar e vender um novo produto ou serviço no mercado, mitigando riscos ao compreender o mercado-alvo e otimizar o marketing e a distribuição. Integrar IA aprimora o GTM ao refinar a pesquisa de mercado, a segmentação de clientes e o desenvolvimento de conteúdo.

Go-To-Market GTM AI +4
• 9 min read

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