ABM

Prehľadávať všetok obsah označený ABM

Glossary

Orchestrácia ABM

Orchestrácia ABM je strategický prístup, ktorý zosúlaďuje marketing a predaj s cieľom osloviť hodnotné účty personalizovanými, dátovo riadenými kampaňami. Koordináciou úsilia a využívaním analytiky organizácie oslovujú konkrétne účty s najväčším potenciálom konverzie, čím zvyšujú ROI a budujú zmysluplné vzťahy so zákazníkmi.

ABM Account-Based Marketing Orchestration +5
• 8 min read

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