Customer Acquisition

Browse all content tagged with Customer Acquisition

Glossary

Net New Business

Net New Business refers to the revenue generated from newly acquired customers or reactivated accounts within a specific period, typically excluding any revenue from upselling or cross-selling to existing active customers. It is a critical metric for businesses aiming to measure growth driven by expanding their customer base rather than relying solely on additional sales to current customers.

Business Growth Revenue Customer Acquisition +2
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