Product Launch

Browse all content tagged with Product Launch

Glossary

Go-To-Market (GTM)

A go-to-market (GTM) strategy is a comprehensive plan used by businesses to introduce and sell a new product or service to the market, mitigating risks by understanding the target market and optimizing marketing and distribution. Integrating AI enhances GTM by refining market research, customer targeting, and content development.

Go-To-Market GTM AI +4
• 8 min read

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