Mailchimp MCP Server

Set Up Your Mailchimp Environment

Connect to FlowHunt Dashboard

1. Access FlowHunt: Log in to your FlowHunt.io dashboard .
2. Navigate to Integrations: Find the “Integrations” section in the left sidebar.
3. Select Mailchimp: Click on the Mailchimp integration option to begin the setup process.
4. Connect Your Mailchimp Account: Authenticate with your Mailchimp credentials and grant FlowHunt access to your email marketing data and campaigns.

Add the MCP Server

1. Navigate to MCP Servers: Go to the “MCP Servers” tab in your FlowHunt dashboard.
2. Add New Server: Click “Add New MCP Server”.
3. Select Mailchimp MCP Server: Choose “Mailchimp MCP Server” from the available options.
4. Configure Server Tools: Select the tools you want to enable for your MCP server.

5. Finalize Setup: Click “Add MCP Server” to complete the configuration.

📝 Note: You can modify or add tools later based on your evolving email marketing and automation needs.

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Connect MCP Server to Client

Configure the MCP Client

1. Access Connect Tab: Navigate to the “Connect” tab in your MCP Server configuration.
2. Choose Client: Select your preferred MCP client:
   • FlowHunt AI Agent (recommended)
   • Claude Desktop
   • Custom client applications
3. Apply Configuration: Use the provided JSON format:

{
  "mcp": {
    "transport": "streamable_http",
    "url": "https://mcp.flowhunt.io/••••••••"
  }
}

Security Considerations

🔒 Important: Treat your MCP server URL as a password. It provides direct access to your Mailchimp data and server tools. Never share it publicly or commit it to version control.

4. Test the Connection: Verify functionality by running a test query, such as listing campaigns or retrieving audience information.

Create AI-Powered Workflows

You have two powerful options for implementing your Mailchimp automation:

Option A: Quick Start with Preconfigured Flow

Best for: Getting started quickly with proven email marketing automation patterns

1. Generate Flow: In your MCP Server configuration, click “Create Preconfigured Flow”.

2. Select Template: Choose “AI Agent with MCP” to create a ready-to-use workflow.

3. Customize Logic: Use FlowHunt’s visual flow builder to tailor the automation:

   • Set up automated campaign creation and scheduling.
   • Configure subscriber segmentation and targeting.
   • Implement email template management and optimization.
   • Create automated performance monitoring and reporting.

   

4. Activate: Save and activate your flow to begin automated email marketing operations.

Option B: Custom Integration

Best for: Specific email marketing requirements or existing campaign enhancement

1. Create/Edit Flow: Open FlowHunt’s flow builder and start with a new or existing flow.
2. Add MCP Component: Drag the “MCP Server Component” onto your canvas.
3. Configure Connection: Paste your MCP client configuration:

{
  "mcp": {
    "transport": "streamable_http",
    "url": "https://mcp.flowhunt.io/••••••••"
  }
}

4. Design Workflow: Create custom logic that leverages the MCP server tools:

   • Automate campaign creation based on content and audience data.
   • Generate personalized email templates using AI and subscriber insights.
   • Implement intelligent subscriber segmentation and targeting.
   • Create comprehensive email marketing analytics and reporting dashboards.

   

5. Deploy: Save your configuration and activate the flow.

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List of Prompts

Here are practical prompts you can use with the Mailchimp MCP Server to automate your email marketing workflows:

Show me all my email campaigns from the last 30 days with their open rates and click rates

Create a new email campaign for our spring product launch targeting customers who purchased in the last 90 days

What are my top 3 performing email templates based on engagement metrics?

Add these 50 new subscribers to my "Newsletter" audience and tag them as "Website Signup"

Generate a performance report comparing all campaigns sent this month vs last month

Schedule a welcome email campaign to send tomorrow at 10 AM EST to all new subscribers

Show me which automation workflows are currently active and their completion rates

Update the email template for our weekly newsletter with the new brand colors and logo

Remove all unengaged subscribers who haven't opened an email in 6 months from my main list

Create a segment of subscribers who clicked on product links in the last campaign but didn't purchase

What's my audience growth rate over the last quarter broken down by month?

Replicate last month's highest-performing campaign and update it with this week's product offers

Pause all automation workflows while we update our email templates and brand guidelines

Show me detailed subscriber information for everyone who joined through our Black Friday campaign

Generate a comprehensive analytics report showing campaign performance, audience growth, and top converting emails for the executive team

Mailchimp Example

Conclusion

Integrating Mailchimp MCP Server with FlowHunt.io creates a powerful foundation for intelligent email marketing automation. Whether you’re streamlining campaign management, automating subscriber segmentation, or enhancing email template workflows, this integration empowers your AI agents to work seamlessly with your critical email marketing data.

Start with a simple automation and gradually expand your workflows as you become more comfortable with the platform. The combination of Mailchimp’s comprehensive email marketing capabilities and FlowHunt’s AI-driven automation will transform how you manage campaigns and engage with your audience.

Ready to get started? Begin your integration today and unlock the full potential of AI-powered email marketing automation!