Automazione delle Parole Chiave Negative di Google Ads con l’AI

//Global variables
var spreadsheetURL;
var spreadsheet;
var sheetSettings; 
var sheetAddedKW;
var sheetNegativeKW;
var apiKey;
var labelName;
var country;
var language;
var location;
var urlsCount;
var minimumMatch;
var workspaceId;

function main() {
    // Provide the Google Sheets URL here
  spreadsheetURL = "https://docs.google.com/spreadsheets/d/....... FULL URL TO GOOGLE SHEET";
  spreadsheet = SpreadsheetApp.openByUrl(spreadsheetURL);
  sheetSettings = spreadsheet.getSheetByName("Settings"); 
  sheetAddedKW = spreadsheet.getSheetByName("AddedKW");
  sheetNegativeKW = spreadsheet.getSheetByName("NegativeKW");
  apiKey = getSettingValue("FlowHuntAPIkey")
  labelName = getSettingValue("LabelName")
  country = getSettingValue("CountryCode")
  language = getSettingValue("LanguageCode")
  location = getSettingValue("Location")

  urlsCount = getSettingValue("TopUrlsCount")
  minimumMatch = getSettingValue("MinimumMatch")
  workspaceId = getWorkspaceId()
  
  if (workspaceId.length < 10) {
    Logger.log("Failed to load workspace id from FlowHunt, check API key");
    return;
  }
  
  Logger.log("FlowHunt WorkspaceId: " + workspaceId);
  
  if (addPositiveKWsToCluster() == 0) {
    // Analyze new keywords just if all positive keywords added already
    analyzeNotAssignedWords();
  }
}

function analyzeNotAssignedWords() {
  Logger.log("*** START Checking not assigned keywords");
  
  // Iterate through all ad groups in the account
  var adGroupsIterator = AdsApp.adGroups().get();
  
  while (adGroupsIterator.hasNext()) {
    var adGroup = adGroupsIterator.next();
    var groupName = adGroup.getId() + " - " + adGroup.getName();
    if (hasLabel(adGroup, labelName)) {
      // Get the search terms for the current ad group ordered by clicks in the last X days
      var searchTermsQuery = "SELECT Query FROM SEARCH_QUERY_PERFORMANCE_REPORT " +
        "WHERE AdGroupId = " + adGroup.getId() +
        " AND QueryTargetingStatus = \"NONE\" " +
        "DURING TODAY";

      var searchTermsIterator = AdsApp.report(searchTermsQuery).rows();
      var adGroupKeywords = [];
      while (searchTermsIterator.hasNext()) {
        var searchTerm = searchTermsIterator.next();
        var searchTermText = searchTerm["Query"].trim();
        var similarQueries = getSimilarQueries(groupName, searchTermText)
        var filteredSimilarQueries = getFilteredSimilarQueries(similarQueries);
        if (filteredSimilarQueries.length > 0) {
          var keywordOperation = adGroup.newKeywordBuilder().withText("[" + searchTermText + "]").build();
          if (keywordOperation.isSuccessful()) {
            adGroupKeywords.push(searchTermText);
            var rowData = [groupName, searchTermText, new Date(), "ADDING AS POSITIVE, REVIEW!", JSON.stringify(filteredSimilarQueries)];
            sheetAddedKW.appendRow(rowData);
          } else {
            Logger.log("Failed to add keyword as positive:" + searchTermText)
          }
        } else {
          // add to negative
           adGroup.createNegativeKeyword("[" + searchTermText + "]");
          Logger.log("Excluded search term in ad group '" + groupName + "': " + searchTermText);
          var rowData = [groupName, "[" + searchTermText + "]", new Date(), JSON.stringify(similarQueries)];
          sheetNegativeKW.appendRow(rowData);
        }
      }
      if (adGroupKeywords.length > 0) {
        //Add all keywords in the list to FlowHunt Cluster
        addKeywordsToFlowHunt(groupName, adGroupKeywords);
      }
    }
  }
  Logger.log("*** FINISHED Checking not assigned keywords");
}

function getSimilarQueries(groupName, query) {
  result = callFlowHuntApi("/serp/serp/cluster/query_intersections?workspace_id="+workspaceId, "POST", {
    "query": query,
    "country": country,
    "language": language,
    "location": location,
    "group_name": groupName,
    "live_mode": true,
    "max_position": urlsCount
  });
  Logger.log(result)
  if (result.status=="SUCCESS") {
    return JSON.parse(result.result);
  }
  return []
}

function getFilteredSimilarQueries(similarQueries) {
  filtered = [];
  for (var i=1; i<similarQueries.length; i++){
    if (similarQueries[i].count>=minimumMatch) {
      filtered.push(similarQueries[i]);
    }
  }
  return filtered;
}

function addPositiveKWsToCluster() {
  Logger.log("*** START Checking new campaign keywords");
  // Iterate through all ad groups in the account
  var adGroupsIterator = AdsApp.adGroups().get();
  var processedKWs = sheetAddedKW.getDataRange().getValues();
  var processedKWsMap = {};
  var rowsAdded = 0;
  
  for (var i = 1; i < processedKWs.length; i++) { // Start at 1 to skip header row if exists
    var groupName = processedKWs[i][0];
    var keyword = processedKWs[i][1];
    processedKWsMap[groupName + '|' + keyword] = true;
  }
  
  while (adGroupsIterator.hasNext()) {
    var adGroup = adGroupsIterator.next();
    var groupName = adGroup.getId() + " - " + adGroup.getName();
    if (hasLabel(adGroup, labelName)) {
      var keywordsIterator = adGroup.keywords().get();
      var adGroupKeywords = [];
      while (keywordsIterator.hasNext()) {
        var keyword = keywordsIterator.next();
        if (keyword.isEnabled()) {
          var key = groupName + '|' + keyword.getText();
          if (!processedKWsMap[key]) {
            adGroupKeywords.push(keyword.getText());
            var rowData = [groupName, keyword.getText(), new Date(), "Already present in campaign"];
            sheetAddedKW.appendRow(rowData);
            processedKWsMap[key] = true; 
          }
        }
      }
      if (adGroupKeywords.length > 0) {
        //Add all keywords in the list to FlowHunt Cluster
        addKeywordsToFlowHunt(groupName, adGroupKeywords);
      } else {
        Logger.log("No new keywords in Group: " + groupName);
      }
      rowsAdded = rowsAdded + adGroupKeywords.length
    }
  }
  Logger.log("*** FINISHED Checking new campaign keywords");
  return rowsAdded;
}

function addKeywordsToFlowHunt(GroupName, adGroupKeywords) {
  requests = []
  adGroupKeywords.forEach(function(keyword) {
    requests.push(
        {
          "query": keyword,
          "country": country,
          "language": language,
          "location": location,
          "group_name": GroupName,
          "count_urls": 30
        }
      );
    });
  callFlowHuntApi("/serp/serp/cluster/add_queries?workspace_id="+workspaceId, "POST", {"requests":requests});
}

function getSettingValue(settingName) {
    var data = sheetSettings.getDataRange().getValues();
    for (var i = 0; i < data.length; i++) {
        if (data[i][0] === settingName) {
            return data[i][1];
        }
    }
    return null;
}
  
function getWorkspaceId() {
  result = callFlowHuntApi("/auth/me", "GET")
  if (result !== null) {
    return result.api_key_workspace_id;
  }
}

function callFlowHuntApi(endpoint, method, requestBody) {
    var url = "https://api.flowhunt.io/v2" + endpoint;
    var headers = {
        "Api-Key": apiKey,
        "Content-Type": "application/json"
    };
    var options = {
        "method" : method,  // or "post", "put", etc.
        "headers" : headers,
        "payload": JSON.stringify(requestBody)
    };
    
    try {
        var response = UrlFetchApp.fetch(url, options);
        var responseData = JSON.parse(response.getContentText());
        Logger.log(responseData);
        return responseData;
    } catch (e) {
        Logger.log("An error occurred: " + e.message);
    }
    return null;
}

function hasLabel(adGroup, labelName) {
  var labels = adGroup.labels().get();
  while (labels.hasNext()) {
    var label = labels.next();
    if (label.getName() === labelName) {
      Logger.log("Processing Adgroup " + adGroup.getName());
      return true;
    }
  }
  return false;
}