How M4Markets achieved 80% higher engagement with FlowHunt AI chatbot

M4Markets is a multi-regulated global broker, dedicated to empowering traders through cutting-edge technology. As their international user base grew, they needed their support operations to maintain the exceptional service standards they were known for.

Many conversations were repetitive, spread across email and live chat, and required manual handling. The team wanted to maintain high response quality without adding more operational burden:

“We were looking for a solution to streamline communication across multiple platforms,” explains Sam Chaney, Commercial Director at M4Markets. “The high agent workload due to manual processes required immediate optimization.”

Searching for the Right Automation Solution

The internal goal was straightforward: reduce manual load, improve response speed, and ensure traders always receive answers from verified sources. The system also needed to recognise when a question should be escalated to a human.

Another non-negotiable requirement was language coverage. M4Markets serves clients worldwide, so a reliable multilingual support had to be native, not an afterthought.

Why M4Markets Chose FlowHunt

After evaluating various AI chatbot solutions, M4Markets selected FlowHunt for its perfect alignment with their needs:

“Our AI chatbot provides immediate, 24/7 responses to traders’ common questions. In fact, in a short timespan, it handled 585 chats with only 183 needing human intervention,” Sam explains. “This ensures that clients don’t wait for help, even outside business hours. It’s a huge boost to client satisfaction and retention.”

But the value goes beyond availability. “Our AI doesn’t just respond—it learns,” Sam continues. “Each interaction helps us identify new FAQs, update content, and improve client journey flow. Over time, it becomes smarter, faster, and more aligned with what our traders actually ask.”

For M4Markets, serving an international client base meant quality multilingual support was non-negotiable. FlowHunt’s multilingual capabilities proved to be a game-changer.

“Given our international client base, FlowHunt’s multilingual interface and chat support have been crucial,” Sam notes. “We can now assist traders from different regions in their preferred language, ensuring a smooth, localized support experience.”

This capability directly contributed to one of their most impressive results: an 80% increase in engagement across international regions. When traders can communicate in their preferred language and receive instant, accurate responses, engagement naturally improves.

Seamless implementation in two weeks

M4Markets’ implementation was efficient and completed in just two weeks. The rollout followed a structured approach:

• Integrated their email system
• Trained agents on using the LiveAgent system and live chat features through hands-on sessions
• Deployed the FlowHunt AI chatbot with pre-configured responses for common trader queries
• Built out automation rules and workflows to handle repetitive tasks

Measurable impact across operations

The transformation delivered concrete results across M4Markets’ support operations:

• 24/7 AI-powered support ensuring traders get help whenever they need it
• 80% increase in engagement across international regions driven by multilingual support
• Massive reduction in agent workload through automation of repetitive queries
• 85% of all tickets answered automatically
• Data-driven continuous improvement with AI insights informing knowledge base updates
• Enhanced client satisfaction and retention through faster, more consistent support

The operational shift has been equally significant. Support agents can now focus on complex trading issues and relationship building rather than answering the same basic questions repeatedly.

What’s Next for M4Markets

M4Markets isn’t stopping here. They’re already planning to push their AI chatbot even further and use FlowHunt to help with automating their marketing content too.

Right now, about 15-20% of chats still need human agents. M4Markets wants to bring that to as close to a 100% as possible. They plan to do this by teaching the AI to handle trickier trading questions and feeding it more information to work with.

They’re also excited about using FlowHunt’s content writing features to speed up their marketing. This means they can create blog posts, social media content, and educational materials in multiple languages without the usual time and effort. For a company serving traders worldwide, being able to quickly produce quality content in different languages will be a game-changer.

The bottom line

M4Markets transformed their support operations from fragmented, manual processes to a streamlined, AI-enhanced system in just two weeks. By achieving 24/7 instant support and an 80% increase in international engagement, they created operations that scale efficiently while maintaining the high-touch service their brand promises.

“The AI chatbot has completely transformed the way we connect with our clients—it delivers instant, accurate, and multilingual support 24/7, ensuring that every trader receives help the moment they need it,” Sam reflects. “It’s not just automation; it’s a seamless extension of our client service team that enhances satisfaction, reduces workload, and reflects M4Markets’ commitment to excellence and innovation.”