Generating Engaging Call To Action Elements with AI

I was given a task to improve conversion of one of our websites related to affiliate marketing. Main focus was on enhancing existing content of glossary pages with customized call to action elements defined by WordPress shortcode. Requirement was to generate shortcode with text related to content of the page where the CTA would be inserted.

This was example of our original glossary page, where the main content had no CTAs:

AI Automation with FlowHunt

To help our copywriters edit hundreds of pages and enhance them with customized CTA I have prepared simple flow, which will load the page I want to enhance, analyze text of the page and generate shortcode following my definition.

This is the flow chart:

AI Workflow steps explanation

1. User will input URL (Element Chat Input)
2. FlowHunt will download the URL and analyze the text (Element URL Retriever)
3. Prompt element will prepare LLM prompt for OpenAI LLM model. My instructions to generate the content will be enhanced with the content of the page we downloaded
4. Generator will generate the content of shortcode with the latest LLM model
5. Chat Output element will display the results in chat window

Example of shortcode I need to insert into webpage:

[cta title="Ready to take control over affiliate agreements?" text="Track your affiliate program with Post Affiliate Pro!" link="/trial/" button="Try Free Trial"]

Here is the Prompt I defined in the Prompt Element:

You are WordPress specialist and professional copywriter for website www.postaffiliatepro.com selling affiliate tracking software.
Your goal is to convince merchant who could benefit from using affiliate software on his page or in his company to try PostAffiliate Pro. Affiliate program can help him to grow business.

---
This is example of shortcode:
```
[cta title="Ready to take control over affiliate agreements?" text="Track your affiliate program with Post Affiliate Pro!" link="/trial/" button="Try Free Trial"]
```
Example shortcode was used on URL https://www.postaffiliatepro.com/affiliate-marketing-glossary/affiliate-agreement/
--- 

Customize just attribute title and text. 
In title attribute find connection with topic of given page content.
In text attribute find connection with context of current page and call to action of trying affiliate software or affiliate marketing to earn more in your business.
Link attribute should go always to URL: /trial/
Button attribute should be always leading user to try our free trial account

At the end shortly Explain why you chose this title and text attribute and why it will convince user to try our software in max 20 words for each parameter.

Generate wordpress shortcode customized for following page:
{context} 

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Example for AI generated CTA element

Input URL: https://www.postaffiliatepro.com/affiliate-marketing-glossary/commission/

Example output from the flow:

Here is the customized shortcode for the page “Commission in Affiliate Marketing: How It Works”:

[cta title="Optimize Your Commission Strategy Today!" text="Maximize your affiliate marketing success by tracking commissions with Post Affiliate Pro. Try it free!" link="/trial/" button="Try Free Trial"]

Explanation:

• Title: “Optimize Your Commission Strategy Today!”
  • Reason: Connects directly with the theme of the page, focusing on effective commission strategies.
• Text: “Maximize your affiliate marketing success by tracking commissions with Post Affiliate Pro. Try it free!”
  • Reason: Emphasizes the importance of commission tracking and ties it to increased success, encouraging users to try the software.

Adding the shortcode to our WordPress page

Now the copywriter will just copy and paste the short code to the page:

Final result on our website

Final result of AI generated shortcode included in our page looks like this:

Conclusion

AI automation doesn’t only need to tackle complex tasks; it can deliver significant results by streamlining even the simplest daily activities your team performs. At FlowHunt, we assist companies in accelerating these repetitive, straightforward tasks, improving efficiency and freeing up valuable human resources. Let us know what we could automate for you.