AI SLACK BRAND MONITOR · AUTONOMOUS AGENT

AI Slack Brand Monitor

An autonomous AI agent that watches your brand mentions across the web, news, and social platforms, scores sentiment, computes share-of-voice against your competitor set, and posts a clean daily Slack digest — with real-time alerts on spikes that need your attention.

Start monitoring your brand
works with slack · x · reddit · linkedin · hacker news · google news
live · ask slack brand monitor
ai-slack-brand-monitor
Run slack brand monitor for this week and show me the output. you · just now
B AI Slack Brand Monitor · thinking · 3 tool calls · 1.4s
  • Pull mentions across web, news, X, LinkedIn and Reddit daily
  • Score sentiment per mention using surrounding context
  • Compute share-of-voice vs your competitor set over 7 days
Slack Brand Monitor — this week's run
draft · marketing · ready for review
ready
Highlights
  • Pulled the week's signals — kept the ones worth your attention
  • Drafted in your voice, sources cited inline
  • Posted to your review queue with one-click approval
Next
  • Schedules itself for the same time next week
  • Learns from every edit you make
▸ awaiting your approval · publish · edit · discard
SEE IT IN ACTION

How the AI brand monitoring agent works, from mentions to digest.

One real example showing exactly what happens when the agent runs its daily scan.

1 YOUR PROMPT
MT
Maria Torres
Head of Marketing · CloudBase
Run the daily brand digest. Track CloudBase mentions across all sources, compare sentiment against Supabase and PlanetScale, and flag anything above 5 mentions per hour.
just now
2 AGENT AT WORK running
Web Search Scanning Google News and tech blogs for brand mentions
8 news articles · 3 blog posts · 2 product reviews found
Web Search Scanning Reddit, Hacker News, and X for social mentions
23 total mentions · 14 Reddit · 6 X · 3 HN
LLM Analysis Scoring sentiment on each mention: positive / neutral / negative
18 positive · 3 neutral · 2 negative · overall 78% positive
LLM Analysis Computing share-of-voice vs Supabase and PlanetScale
CloudBase 41% · Supabase 38% · PlanetScale 21%
LLM Analysis Flagging notable items: 1 negative review, 1 HN thread trending
2 items flagged for attention · alert threshold not hit
Slack Posting formatted digest to #brand-monitor channel
digest sent · 23 mentions summarized · 2 action items flagged
3 THE OUTPUT ready for review
#marketing
BM
Brand Monitor Bot APP Daily Digest · #brand-monitor · 8:15 AM

CloudBase Daily Brand Digest — May 20, 2026

23 mentions across 6 sources in the last 24 hours.

Sentiment: 78% positive / 13% neutral / 9% negative

Share of voice: CloudBase 41% | Supabase 38% | PlanetScale 21%

Top mentions:

- TechCrunch: 'CloudBase raises $30M Series B' (positive, 12K views)

- r/programming: 'Migrated from Supabase to CloudBase' (positive, 847 upvotes)

- Hacker News: 'Show HN: Built a SaaS on CloudBase in 2 weeks' (trending, 142 points)

Needs attention:

- G2 review: 2-star rating citing slow support response (negative)

- X thread: User reporting connection timeout issues (negative, 3 replies)

👀 3 ✅ 1 🔥 2
▸ posted to #marketing · view thread · mute
ALWAYS-ON MONITORING

AI brand monitoring that catches mentions before they reach you.

The agent scans every morning — crawling sources, scoring sentiment, computing share-of-voice, and posting your digest to Slack — all visible on the kanban. You start your day with a complete picture, not a panicked Google search.

app.flowhunt.io/ai-projects/projects/ai-slack-brand-monitor/issues
live
Slack Brand Monitor · marketing-workspace

Issues

Running
Open 0
In Progress 0
Done 0
Agents running
3 / 5
Shipped today
8
Cycle time
2h 14m
Auto-resolved
62%
HOW IT WORKS

Set up your AI brand monitoring agent in three steps.

Most users have their first brand digest delivered within fifteen minutes of setup.

01
Define your brand and competitors.
Enter your brand name, product names, common misspellings, and the competitors you want to track. Connect your Slack workspace and choose which channel gets the daily digest. Optionally add keywords or topics you want flagged.
New project
Monitor CloudBase vs 2 competitors daily.
SlackBrand keywordsCompetitor set
Save draft Start the agent →
02
Agent scans, scores, and compiles.
Every morning the agent crawls Google News, Reddit, Hacker News, X, LinkedIn, and tech blogs for mentions of your brand and competitors. It scores sentiment on each mention, computes share-of-voice ratios, and flags anything that crosses your alert thresholds.
Today's scan
Sources
6 platforms scanned
Mentions
23 brand · 31 competitor
Flagged
2 need attention
03
Digest lands in Slack. Spikes trigger alerts.
The daily digest posts to your chosen Slack channel with mention count, sentiment breakdown, share-of-voice, top mentions, and action items. If a mention spike crosses your threshold — for example, a viral negative thread — the agent sends a real-time alert so your team can respond fast.
This week's coverage
Digests
5 daily reports sent
Alerts
1 spike flagged
Trend
Sentiment up 4%
WHY IT WORKS

What changes when an AI agent runs your brand monitoring.

01

Catch negative sentiment before it becomes a crisis.

The agent surfaces negative mentions the moment they appear — a bad review, a viral complaint, a competitor attack. Your PR team responds in hours, not days, turning potential crises into recovery stories.

02

Track share-of-voice without an expensive listening tool.

Most social listening platforms cost thousands per month and require training to use. This agent delivers the same share-of-voice metrics to your Slack channel for a fraction of the cost — with no dashboards to learn.

03

Sentiment trends get smarter over time.

FlowHunt agents have real memory — episodic, long-term, and shared. The agent learns which sources matter most, which mentions are noise, and how your sentiment shifts around product launches, PR events, and competitor moves.

CAPABILITIES

Everything your brand monitoring agent handles, from mention to action.

Six capabilities that replace your social listening tool, Google Alerts, and weekly brand report — in one agent.

Multi-platform mention scanning
Crawls Google News, Reddit, Hacker News, X, LinkedIn, and tech blogs daily. Catches mentions by brand name, product name, common misspellings, and related keywords.
Sentiment scoring on every mention
Scores each mention as positive, neutral, or negative with context. Aggregates into daily sentiment percentages so you can spot trends at a glance — no spreadsheets required.
Share-of-voice vs competitors
Tracks mention volume for your brand and up to five competitors. Computes daily share-of-voice percentages so you know where you stand in your category without a separate analytics tool.
Real-time spike alerts
When mention volume or negative sentiment crosses your configured threshold, the agent sends an immediate Slack alert — not just in the daily digest. Your team can respond before a conversation spirals.
Full observability on every scan
Every source crawled, every mention scored, every classification decision is logged and replayable. Drill into any daily run to see exactly what the agent found and how it scored each mention.
Configurable noise filtering
Define which sources to prioritize, which mentions to ignore (job postings, unrelated brands with similar names), and which topics always deserve a flag. The agent learns from your feedback over time.
UNDER THE HOOD

The agent infrastructure behind your Slack brand monitor.

The Brand Monitor runs on the same platform that powers 120+ autonomous agents. Open it in the visual editor and customize anything.

  • Visual flow editor. Every agent is a flow you can open and customize — add sources, adjust sentiment thresholds, wire in additional alert channels. No code.
  • Knowledge sources & RAG. Feed the agent your brand guidelines, product names, competitor list, and past PR responses. It retrieves context before scoring every mention.
  • Persistent memory. Episodic, long-term and shared memory. The agent remembers which sources produce signal vs noise and how your sentiment shifts around events.
  • Multi-agent teams. Stack the brand monitor under a Supervisor alongside your content, PR response, and social agents. A negative mention can trigger a draft response automatically.
flowhunt · slack-brand-monitor · flow
AGENT
Slack Brand Monitor
C
Crawler
▸ Scan 6 sources
S
Scorer
▸ Rate sentiment
D
Digest
▸ Post to Slack
CONNECTED TOOLS
slack web.search reddit linkedin hacker.news google.news
memory · 2,147 events
WHO IT'S FOR

Built for teams that need an AI social listening agent, not manual searches.

If your brand reputation matters and you do not have a full-time person monitoring it, this is for you.

MARKETING
Marketing Teams
Get a daily pulse on brand health without logging into five different platforms. The agent delivers mention counts, sentiment, and share-of-voice straight to your Slack channel.
PR
PR & Communications Teams
Catch breaking mentions and negative sentiment before journalists call. Real-time alerts give your team the head start they need to shape the narrative.
BRAND
Brand Managers
Track how your brand perception shifts after launches, campaigns, and competitor moves. Weekly trends show whether your messaging is landing or falling flat.
FOUNDER
Startup Founders
Know the moment someone mentions your company on Hacker News, Reddit, or X. Engage with early users, respond to feedback, and build community — without refreshing five tabs all day.
PRODUCT
Product Teams
Surface user complaints and feature requests from social channels that never make it to your support queue. The agent finds the conversations your customers are having without you.
AGENCY
PR & Marketing Agencies
Monitor multiple client brands from a single platform. Each agent runs independently with its own competitor set, alert thresholds, and Slack channel — scaling your coverage without scaling your team.
THE REPUTATION ADVANTAGE

A brand monitoring agent that protects your reputation.

The Slack brand monitor watches every channel for mentions, scores sentiment, and alerts you to issues before they become a crisis.

  • Real-time mention tracking
    Across social, news, forums and review sites.
  • Sentiment analysis
    Know how people feel, not just that they're talking.
  • Share-of-voice tracking
    Your presence versus competitors, over time.
  • Crisis alerts
    Negative spikes flagged in Slack the moment they start.
WORKS WELL WITH

Pair the brand monitoring agent with the rest of the Marketing team.

Stack agents under a Supervisor and let them hand work to each other — your brand monitor can trigger the content agent to draft a response or the social agent to engage.

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Drafts and posts to LinkedIn on a cadence.
See agent
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AI WordPress Content Engine
Researches, drafts, edits and publishes — on a schedule.
See agent
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AI GitHub Release Blog Writer
Turns weekly merged PRs into a publish-ready changelog.
See agent

Put your AI Slack brand monitor to work in minutes.

Start free. Enter your brand name, connect Slack, and watch the agent deliver your first digest. No credit card required — cancel anytime.

Start monitoring your brand Talk to sales

AI Slack brand monitor — frequently asked questions

What is an AI brand monitor?
An AI brand monitor is an autonomous agent that scans the web, news, and social platforms for mentions of your brand and competitors, scores sentiment, and delivers a structured digest. FlowHunt's version posts directly to Slack with share-of-voice metrics and real-time spike alerts — no dashboard login required.
Which platforms does the agent monitor?
The agent scans Google News, Reddit, Hacker News, X (Twitter), LinkedIn, and tech blogs by default. It uses real-time web search to catch mentions across any indexed web page. You can configure which sources to prioritize or exclude.
How does sentiment scoring work?
The agent reads the full context of each mention — not just keyword matching — and classifies it as positive, neutral, or negative. It understands nuance like sarcasm, backhanded compliments, and comparative statements. Sentiment scores are aggregated into daily and weekly trends.
Can I track competitors alongside my brand?
Yes. You can add up to five competitors. The agent tracks mention volume for each and computes daily share-of-voice percentages so you can see how your visibility compares in your category. Competitor sentiment is tracked separately.
How do spike alerts work?
You configure a threshold — for example, more than 5 mentions per hour or negative sentiment exceeding 30%. When the agent detects a spike that crosses your threshold during its scan, it sends an immediate Slack alert with the triggering mentions and context, separate from the daily digest.
Can I customize what counts as a relevant mention?
Yes. You can define inclusion and exclusion rules — ignore job postings, filter out brands with similar names, prioritize mentions from specific subreddits or publications. Every time you mark a mention as irrelevant, the agent's memory learns to skip similar ones.
How much does the brand monitor cost?
FlowHunt uses a simple credit-based pricing model — each credit is worth about one dollar. A daily brand digest typically uses 1-2 credits depending on the number of sources scanned and mentions processed. You can try it free with trial credits.

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