How specific can I get with market definition?

Very specific. The more precisely you define the market, the more targeted the output. 'AI clinical documentation tools for independent physical therapy clinics in the United States' will produce a more focused report than 'healthcare AI.' That said, very narrow definitions with limited public data will produce lighter reports.

Can I analyze sub-segments within a market?

Yes. Run a broad market analysis first to get an orientation across the full category, then run a second, focused session naming a specific sub-segment explicitly. For example, first run 'B2B SaaS productivity tools,' then run 'AI-powered asynchronous communication tools for remote engineering teams.' Each session produces an independent report, and comparing the two gives you both the category context and the sub-segment detail.

How do I compare two different markets?

Run the Market Analysis Agent separately for each market — both sessions follow the same six-section report structure, which makes side-by-side comparison straightforward. Because every report uses the same section headings in the same order, differences in competitive intensity, customer segment dynamics, or growth trajectory are visible at a glance when you view the reports together.

How do I update a market analysis over time?

Re-run the agent with the same market definition at whatever cadence makes sense for the decision. You can easily set the workflow to run on a schedule and automatically output wherever you need it to, be it Google Docs, Slack, or even proprietary legacy systems. The output format is consistent across every run, so changes since the last report are visible by comparing sections directly.

Can I combine this with company analysis for deeper insights?

Yes, in fact, it's very effective to use both tools together. The Market Analysis Agent gives you the category-level picture with trends, customer dynamics, competitive landscape, and strategic context. The Company Analysis Agent then lets you go deeper on any specific player surfaced in the competitor analysis section, covering their funding history, leadership, products, and organizational risks in depth.

Market Analysis Tool: Your First AI-Generated Market Report Step by Step

Step-by-step from entering your market or industry to downloading a complete market intelligence report, including how to customise focus areas and interpret each section.

AI Tutorial Market Analysis FlowHunt

Generate Your First Market Report Free Book a Demo

This FlowHunt market analysis tutorial covers exactly what to enter, what each output section contains, and how to interpret the findings before passing them to a stakeholder or using them in a decision. For a conceptual overview of what market analysis covers and how different teams use it, see how to do market analysis with AI in under 30 minutes .

What You Need Before Starting

Three things before your first run:

A FlowHunt account. Start a free trial. The Market Analysis Agent is a pre-made flow available immediately after signup. Go to the Agent Library, and search for it. If you’d like to try the Market Analysis Agent first before committing, follow tis link .
A market, industry, or product name. That is the only input the agent requires to produce a full report. A clearly defined market name works better than a broad category.
A goal for the analysis. What decision does this research feed? Market entry evaluation, investor pitch preparation, competitive landscape mapping, or product roadmap grounding? The goal shapes how you read the output and which sections to prioritize.

Founders running pre-build validation will find a use-case-first walkthrough in AI market analysis for startups .

The tool works out of the box with no API keys, data connectors, or configuration steps required. The agent handles the research layer automatically once you provide the market definition.

Step 1: Define Your Market and Geography

Open the Agent Library and search for the Market Analysis Agent. Open the tool and type your market or industry into the chat input. The agent takes a market name, industry category, or product as the starting point. All three are valid inputs and the agent adapts to what you provide.

Market Analysis Agent card shown in the FlowHunt agent library

Be as specific as the decision requires. “E-commerce logistics in Southeast Asia” will produce a more targeted report than “logistics.” or “B2B SaaS project management tools for construction firms” will surface more relevant competitive and customer data than just “project management software.”

To scope the analysis geographically, include the region, country, or market geography directly in your input. The agent treats the geographic qualifier as a core constraint on sourcing and synthesis “electric vehicles in Germany” and “electric vehicles globally” will produce meaningfully different reports.

Input tips:

Use the market’s common name rather than an internal or proprietary label your organization uses. The agent finds better sources that way.
If the market has both consumer and B2B dimensions, name the one you care about: “consumer personal finance apps” vs “B2B financial planning SaaS”.
For product-led inputs (“analyze Notion as a market”), the agent treats the product as a proxy for its category and builds the market report around that category.

Once you submit, the agent begins querying multiple credible online sources, selecting non-redundant sources to ensure broad, diverse coverage across the full market picture. Generating the report may take up to 5 minutes.

Step 2: Select Analysis Focus (Size, Competition, Trends)

The default run produces a full-spectrum report covering six analytical dimensions:

market trends,
customer segments,
competitor analysis,
logistics and distribution,
payment methods, and strategic recommendations.

For a first-time run with an unfamiliar market, leave the default in place. The full output frequently surfaces relevant context you did not know to look for. If your use case is narrower, direct the focus through the chat interface. After the initial report lands, follow up with a specific prompt to go deeper on the dimension you care about:

“Go deeper on the competitive landscape — who are the top five players and where are they most vulnerable?”
“Focus on market sizing and growth trajectory for this segment specifically.”
“Expand the customer segment section — what does the buyer behavior look like in the enterprise segment?”

This market analysis workflow AI approach is most useful once you have read a full-spectrum first report and know which dimensions drive your specific decision. On a first run, the default output gives you the baseline. Subsequent sessions can narrow from there.

Step 3: Review the Market Overview Section

The report opens with a market overview, which the anchoring context that makes the rest of the report interpretable. Read this first before diving into specific sections.

The market overview frames what the market is, how it is typically segmented, what stage of maturity it is in, and what the macro forces shaping it are. It gives you the shared language and structure you need to read the more detailed sections accurately. For a new market you are exploring for the first time, this section alone can save hours of orientation research.

Following the overview is the market trends section, surfacing growth dirvers, emerging opportunities and technological disruptions. Read the market trends section as a dynamic picture, not a static snapshot. The agent queries live sources at the time of each run, so the trends reflect current conditions, not what was true 18 months ago when a static report was commissioned.

Step 4: Interpret Competitor Landscape Data

The competitor analysis section maps the competitive structure of the market. This is the section that answers “who else is in this space and what are they doing?”

Market Analysis Agent report output showing competitor landscape section

Read this section looking for three things:

Who the reference players are. The agent identifies the companies most prominently associated with this market in current sources. These are the benchmarks any new entrant or adjacent player will be measured against.

How players are differentiated. Pricing strategy differences, positioning angles, and geographic concentration reveal where incumbents are vulnerable and where white space might exist for a differentiated entry or offering.

Where disruption risk sits. The section surfaces emerging entrants and the structural threats they pose to established players. For a market entry decision, this tells you whether the competitive window is opening or closing.

For any specific company surfaced in this section that merits a deeper look, follow up with a dedicated company analysis run on that company. The market analysis identifies who is worth examining; the company analysis delivers the organizational detail.

Step 5: Use the Growth Trends and Opportunities Section

The customer segments section and the summary and strategic recommendations section are where the report moves from descriptive to actionable.

Customer segments covers who actually buys in this market: demographics, psychographics, purchasing motivations, behavioral patterns, and unmet needs across key buyer groups. For B2B markets, this section is particularly valuable for separating economic buyers (who pays) from users (who operates the product) and from champions (who drives internal adoption).

The summary and strategic recommendations section closes the report with a SWOT synthesis, and a set of actionable strategic recommendations oriented toward decision-makers. This is the section to share when a stakeholder needs the bottom line without reading the full report.

For a breakdown of how AI applies SWOT and other strategic frameworks in depth, see AI market analysis frameworks .

Step 6: Export and Present the Report

The Market Analysis Agent outputs clean Markdown, but you don’t have to copy it anywhere manually. FlowHunt connects to the tools your team already works in, so the report can land exactly where it needs to without a copy-paste step.

Native integrations let you route the output directly to Slack , Notion , Google Docs , and more.

MCP (Model Context Protocol) extends this to virtually any tool. FlowHunt supports MCP servers, which means you can connect the workflow output to your CRM, a proprietary internal system, a legacy reporting tool, or any platform that exposes an MCP-compatible endpoint.

For teams that need market analysis on a recurring cadence, combine scheduled workflow runs with an integration output, and the report appears in the right place automatically, every time, without manual intervention.

The real value of the Market Analysis Agent compounds when it becomes a repeatable, connected workflow rather than a one-off task. Set it up once, wire it to where the output needs to go, and your team always has a current market picture when they need it. Find more tools and step-by-step guides in the academy . Comparing tools before committing? See AI market research tools compared for a side-by-side breakdown of FlowHunt and three alternatives.

Frequently asked questions

: Very specific. The more precisely you define the market, the more targeted the output. 'AI clinical documentation tools for independent physical therapy clinics in the United States' will produce a more focused report than 'healthcare AI.' That said, very narrow definitions with limited public data will produce lighter reports.
: Yes. Run a broad market analysis first to get an orientation across the full category, then run a second, focused session naming a specific sub-segment explicitly. For example, first run 'B2B SaaS productivity tools,' then run 'AI-powered asynchronous communication tools for remote engineering teams.' Each session produces an independent report, and comparing the two gives you both the category context and the sub-segment detail.
: Run the Market Analysis Agent separately for each market — both sessions follow the same six-section report structure, which makes side-by-side comparison straightforward. Because every report uses the same section headings in the same order, differences in competitive intensity, customer segment dynamics, or growth trajectory are visible at a glance when you view the reports together.
: Re-run the agent with the same market definition at whatever cadence makes sense for the decision. You can easily set the workflow to run on a schedule and automatically output wherever you need it to, be it Google Docs, Slack, or even proprietary legacy systems. The output format is consistent across every run, so changes since the last report are visible by comparing sections directly.
: Yes, in fact, it's very effective to use both tools together. The Market Analysis Agent gives you the category-level picture with trends, customer dynamics, competitive landscape, and strategic context. The Company Analysis Agent then lets you go deeper on any specific player surfaced in the competitor analysis section, covering their funding history, leadership, products, and organizational risks in depth.

Generate Your First Market Report Free

FlowHunt's Market Analysis Agent delivers a structured, executive-ready report covering market trends, customer segments, competitive landscape, and SWOT synthesis — from a single input. No setup required.

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