Clearbit no longer exists as a standalone product. After HubSpot acquired it in late 2023, all standalone Clearbit APIs were sunset in April 2025. Clearbit was rebranded into Breeze Intelligence, a feature inside HubSpot’s paid tiers.
If you’re looking for an alternative that does what Clearbit did (take a company identifier, scan multiple data sources, and return structured company intelligence), this comparison covers the four tools worth evaluating: FlowHunt, Cognism, Apollo.io, and ZoomInfo. We tested all four on data depth, freshness, output format, and price.
What We Compared and Why
Clearbit’s core value was a specific mechanic. It took a company domain, and it returned a structured profile built from multiple aggregated sources automatically. Every tool in this comparison works from the same starting point. What differs is how they source and present that data. Still, all four tools are all positioned around the question: “What do I need to know about this company?”
FlowHunt Company Analysis Agent Results
What sets FlowHunt apart from the other three, is that the Company Analysis Agent pulls live data at query time and synthesises it into a narrative report using AI, while all other tools rely on querying a pre-built database.
All you need to do is to enter a company name. The agent gathers context from multiple live sources, verifies facts where possible, labels anything it cannot confirm, and produces a structured output covering up to 13 dimensions.
What sets it apart: The output is a synthesised, readable, and decision-ready brief. It covers private and international companies equally, with no geographic bias, because it reads whatever is publicly available rather than querying a pre-populated registry. As an AI platform, it also provides tools contact finding, email sequencing, dialling, and CRM integrations at an accessible price point.
Limitations: No persistent record or alert system. You re-run the agent when you need or set up a schedule rather than subscribing to change alerts. FlowHunt is first and foremost an AI platform, meaning it gives you a ton of other tools, including outbound generation tools, but the platform has no clear focus and there are compromises on the depth of the tools.
Pricing: Starter €50/month · Pro €120/month (up to 10 teammates) · Premium €500/month · Enterprise from €1,500/month.
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Cognism: Results
Cognism is a multi-source B2B intelligence platform built around GDPR-compliant company and contact data, with particular strength in EMEA markets. It aggregates from public registries, corporate filings, social data, web crawlers, and third-party partners, then runs AI validation across the combined records.
Company-level data it returns: Industry classification, revenue range, headcount, HQ address, company type, funding rounds and investors, technographics (20,000+ technologies tracked on the Pro tier), hiring signals from active job postings, and M&A event tracking.
What sets it apart: The Diamond Data programme manually verifies mobile numbers and screens against Do Not Call lists for 15 countries. For outbound teams selling into EMEA, this is the differentiator no other tool here matches. Intent data via Bombora is included on the Pro tier.
Limitations: US, Canadian, and APAC coverage is notably weaker than EMEA. Annual contracts only, with 60-day cancellation notice clauses before auto-renewal. No built-in outreach sequencer requires a separate tool.
Pricing: Custom quote required; no published prices. Third-party estimates put Standard tier at approximately $15,000–$22,500/year for a small team, Pro tier at approximately $25,000–$37,500/year. Annual commitment mandatory.
Apollo.io: Results
Apollo.io is the most accessible purpose-built tool in this comparison. Its company intelligence layer is built on a three-source model. It queries a contributor network of users who share contact data from their inboxes, public web crawling, and third-party data partnerships.
Company-level data it returns: Industry, estimated annual revenue range, employee headcount, HQ location, funding history, technographics (1,500+ technologies tracked), intent signals via Bombora, and active job posting counts.
What sets it apart: The combination of company data, contact finding, email sequencing, dialling, and CRM sync in a single platform at an accessible price point. For small outbound teams that need prospecting and enrichment without separate tools, Apollo is hard to beat on cost efficiency.
Limitations: Company intelligence is a supporting feature, not the core product. Data depth is shallower than ZoomInfo and coverage varies significantly by geography and vertical. Email accuracy is reported at approximately 75–85% on verified contacts, phone data quality is a consistent complaint. Full API access requires the Organisation tier (3-seat minimum).
Pricing: Basic $49/user/month (annual) · Professional $79/user/month (annual) · Organisation $119/user/month (annual, 3-seat minimum). Monthly billing approximately 20% higher.
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ZoomInfo: Results
ZoomInfo is the deepest company intelligence platform in this comparison. It runs proprietary daily crawls across 28M+ web domains, combines a contributor network with AI validation, and produces the most comprehensive firmographic dataset of the four tools, with 200+ company attributes with reported 100% fill rates on core fields for US and Canadian companies.
Company-level data it returns: Full firmographics with 200+ attributes.
What sets it apart: The breadth and depth of structured company data is unmatched at this scale. Including knowing when a company adds or drops a tool, and 4,500-topic intent signals are capabilities no other tool here offers. ZoomInfo was ranked a Forrester Wave leader for intent data in Q1 2025. For market analysis at scale across thousands of accounts, the structured data layer is powerful.
Limitations: European data requires a paid “Data Passports” add-on, since GDPR compliance is not bundled. Annual contracts with reported 10–20% price increases at renewal. The base Professional tier is notably limited.
Pricing: Custom quote required; no published prices. Third-party estimates: Professional approximately $15,000–$18,000/year; Advanced approximately $22,000–$28,000/year; Elite approximately $35,000–$45,000+/year. Minimum 3-seat contract.
Data Depth and Freshness Comparison
| Dimension | FlowHunt | Cognism | Apollo.io | ZoomInfo |
|---|---|---|---|---|
| Data sourcing | Live retrieval at query time | Multi-source database | Crowdsource + web crawl | Proprietary crawl + AI |
| Output type | AI narrative report | Structured database fields | Structured database fields | Structured database fields |
| Data freshness | Current at query time | Continuous update cycle | Continuous, inconsistent | Daily re-crawl |
| Narrative brief | Full 13-dimension report | No | No | No |
| Funding history | Synthesized | Rounds, amounts, investors | Rounds, amounts | Rounds, Scoops alerts |
| Technographics | Included | Pro tier (20K+ technologies) | 1,500+ technologies | Best-in-class, with change tracking |
| Intent signals | Contextual (synthesized) | Pro tier (Bombora) | Paid plans (Bombora) | 4,500 topics (add-on) |
| EMEA coverage | Any public company | Best-in-class | Variable | Requires add-on |
| Risk and market analysis | Included | No | No | Partial (intent + Scoops) |
| CRM integration | Native integrations + MCP Servers | Native connectors | Native connectors | Native (Salesforce, HubSpot, Marketo, Dynamics) |
Price Comparison for Teams
| Tool | Entry Paid Tier | Team of 5 (est.) | Pricing model |
|---|---|---|---|
| FlowHunt Starter | €50/month | €250/month (5 seats) | Published; monthly or annual |
| FlowHunt Pro | €120/month | Included (up to 10 teammates) | Published; most teams start here |
| Apollo.io Professional | $79/user/month (annual) | ~$395/month | Published; per-seat |
| Cognism Standard | Custom | ~$1,875/month est. | Custom annual contract |
| ZoomInfo Professional | Custom | ~$1,250–$1,500/month est. | Custom annual contract (3-seat min) |
Which Tool Is Right for Your Use Case?
Choose FlowHunt if you need a quick complete company brief before a meeting, investment call, or partnership decision. The Company Analysis Agent covers 13 analytical dimensions in a single run, with no geographic bias and no database to go stale. As an comprehensive AI platform, it also gives you access to various other tools and use cases. See how to research any company with AI in 5 minutes for a full walkthrough, or jump to the step-by-step tutorial to generate your first report.
Choose Cognism if your team runs high-volume outbound into European markets and needs GDPR-compliant phone-verified contact data alongside company profiles. Cognism is the strongest tool for EMEA outbound prospecting; it is not built for company research as a primary use case.
Choose Apollo.io if you need a combined prospecting, enrichment, and outreach platform at an accessible price point. Company intelligence is shallower than the others, but the all-in-one execution layer makes it efficient for outbound-heavy small teams.
Choose ZoomInfo if you’re running enterprise-scale GTM operations and need the deepest structured company data available. Particularly attractive are technographic changes and high-volume intent signals across thousands of accounts. Yet, the minimum investment makes it unsuitable for small teams.
