Can I generate briefs for multiple keywords at once?

Yes, through FlowHunt's Batch Runs feature, which works with any flow, including this one. Open the Content Brief Generator flow in the flow editor and click Batch instead of using the chat window. Add one row per keyword, either typed in manually or imported from a CSV, set how many rows should run at the same time (concurrency defaults to 3), then run the batch. Each row produces its own title, meta description, and outline, and every past batch stays saved in the batch history so you can come back and retrieve the outputs later.

How do I add my brand voice guidelines to the brief?

There's no brand-voice field in the chat interface. If you want every brief to carry the same tone and formatting rules by default, edit the flow's prompt template directly in FlowHunt's visual builder. Either write the guidelines there or point the flow to an uploaded guideline document. That way the customization applies to every future run, not just one.

What if the competitor analysis returns irrelevant pages?

The research step runs a live Google search on your exact keyword, so a broad or ambiguous keyword will pull in whatever ranks for that broad term, including pages that miss your intended angle. There's no manual step to exclude specific URLs after the fact in the default flow. The fix is to narrow the keyword itself before you submit it, so the search the tool runs is already anchored to the right topic.

Can I save a brief template for my team?

Yes, at the flow level. Once you've adjusted the prompt template and expected output format to match your team's standard, that customized version of the flow is what your team reuses for every future brief, instead of everyone starting from the untouched default.

Content Brief Generator: Build a Writer-Ready Brief in 5 Minutes

FlowHunt content brief tutorial covering the full workflow, from entering your target keyword to reviewing the generated title, meta description, and outline.

AI Tutorial Content Brief FlowHunt

Generate Your First AI Content Brief Free Book a Demo

This FlowHunt content brief tutorial walks you through a real first run of the Content Brief Generator , from typing in a keyword to reviewing the finished title, meta description, and outline. For the reasoning behind why a brief needs SEO research baked in rather than being written from a template, see how to create SEO content briefs automatically with AI .

What You Need Before Starting

A FlowHunt account. The default version of the Content Brief Generator is available from day one. Just search for it in the Agent Library and add it to your agents.
A single target keyword. That’s the only input the tool needs.
Somewhere to send the finished brief. A doc, a Notion page, or wherever your writers already pick up assignments.

No API keys, no flow to build first, no onboarding call. The default flow is ready to run as soon as you settle on your primary keyword.

Step 1: Enter Your Target Keyword

FlowHunt Content Brief Generator listed in the Agent Library before running it

Open the Content Brief Generator and type your primary keyword into the chat interface. That’s the entire input. No URL is required and none is used anywhere in this flow. If the output feels ambiguous, try a slightly more specific phrasing of the same keyword.

Step 2: Let the AI Research Top-Ranking Google Results

Once you submit the keyword, the generator searches Google for that keyword, identifies the top-ranking URLs, and retrieves their content. There’s nothing to configure or click through during this phase. It’s the research step the rest of the brief is built on, and it happens before the AI agent writes anything. This is also why the keyword you choose in Step 1 matters more than anything else you’ll do in this workflow.

Step 3: Review the Generated Brief

Finished output from FlowHunt's Content Brief Generator, showing the title, meta description, and outline

The output arrives as a single, fixed-format result. An SEO-friendly title, meta description, and a section-by-section outline where each heading comes with a description of what that paragraph should cover. This is generated by an AI agent that analyzed the structure and topics of the top-ranking pages before writing the brief. In other words, the outline reflects what’s actually ranking, not a generic template applied to your keyword.

There’s no separate report for search intent or competitor gaps shown alongside it. That analysis happens inside the research and structure-analysis steps, and its result is the outline itself. The sections and their descriptions are the output of that analysis, not a second document to cross-reference.

The brief always follows the same three-part shape:

SEO-friendly Title:
SEO-friendly Meta Description:
SEO-friendly Outline (with a description of what each paragraph should contain):

Step 4: Customize the H2 Outline for Your Angle

When first running the agent, read the outline start to finish before changing anything. It’s worth seeing the unedited default. From there, you can edit the output directly or adjust the undrelying flow logic and prompt to make sure future output is more in line with what you need.

For example, if the generated outline gives you a section description like “Explain what the tool does and who it’s for,” and you know your readers already understand that from a previous page, tighten it to something like “Skip the intro, link back to [existing page], and go straight into setup.” That kind of angle-specific instruction is exactly what a writer needs and exactly what the AI, working only from public competitor pages, has no way to know on its own.

Step 5: Adjust the Underlying Flow for Brand Voice and Tone (Optional)

If a brief comes back with phrasing or depth that doesn’t match your brand, there’s no toggle in the chat window to fix that going forward, as the input is only ever a singular keyword. To make a lasting change, open the flow in FlowHunt’s visual builder and edit the prompt template the AI agent works from, adding your tone, formatting, or depth requirements directly into it. Do this once and every future brief generated from that flow carries the adjustment, instead of manually fixing the same thing on every run.

Step 6: Copy the Brief and Hand It Off to Your Writer

The brief lives in the chat output as plain text, so the direct path is copying it into wherever your writers take assignments . If you’d rather not copy-paste every time, FlowHunt connects to tools like Notion, Google Docs, Slack, and more through MCP servers, so the brief can land directly wherever you need.

TIP: No writer lined up, short on time, or just want to see the brief turned into an actual draft? Feed the same keyword into the AI Blog Writer and skip straight from brief to draft.

Tips for Getting Sharper Brief Output

Be specific with the keyword. Since the entire research step is anchored to one search query, a narrow, specific keyword produces a tighter, more relevant set of top-ranking pages to analyze than a broad one.
Run it close to your actual writing date. The research is a live Google search, so a brief generated today reflects today’s top-ranking pages. Regenerate it if a lot of time has passed before a writer picks it up.
Treat the first run as a baseline. Read the full, unedited output once before you start adjusting anything, so you know what the default flow actually produces before you customize it.
Push tone and format changes into the flow, not into every brief. A one-off edit fixes one brief, a prompt-template edit fixes every brief after it.

Conclusion

The entire workflow is one input and one output. A keyword goes in, a structured title, meta description, and outline come out, built from a live look at what’s actually ranking. All that’s left to do is review and edit. Customization happens after that core output exists, either as a direct edit to the text or as a change to the flow itself. Start with one keyword you’re planning to write about next, and read the unedited brief before touching anything. Browse more walkthroughs like this one in the academy .

Frequently asked questions

: Yes, through FlowHunt's Batch Runs feature, which works with any flow, including this one. Open the Content Brief Generator flow in the flow editor and click Batch instead of using the chat window. Add one row per keyword, either typed in manually or imported from a CSV, set how many rows should run at the same time (concurrency defaults to 3), then run the batch. Each row produces its own title, meta description, and outline, and every past batch stays saved in the batch history so you can come back and retrieve the outputs later.
: There's no brand-voice field in the chat interface. If you want every brief to carry the same tone and formatting rules by default, edit the flow's prompt template directly in FlowHunt's visual builder. Either write the guidelines there or point the flow to an uploaded guideline document. That way the customization applies to every future run, not just one.
: The research step runs a live Google search on your exact keyword, so a broad or ambiguous keyword will pull in whatever ranks for that broad term, including pages that miss your intended angle. There's no manual step to exclude specific URLs after the fact in the default flow. The fix is to narrow the keyword itself before you submit it, so the search the tool runs is already anchored to the right topic.
: Yes, at the flow level. Once you've adjusted the prompt template and expected output format to match your team's standard, that customized version of the flow is what your team reuses for every future brief, instead of everyone starting from the untouched default.
: The output is plain text in the chat window, so the simplest path is copying it into wherever your content calendar already lives. If you'd rather not copy-paste every time, FlowHunt connects to tools like Notion, Google Docs, and Slack through MCP servers, so the finished brief can land directly where your calendar is managed.

Generate Your First AI Content Brief Free

FlowHunt's Content Brief Generator takes a single keyword and returns an SEO-friendly title, meta description, and a full section-by-section outline — no setup required.

Generate Your First AI Content Brief Free Book a Demo

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