Outbound Lead Generation: Build and Export Your First ICP List in 10 Minutes

Manual list-building means hours on LinkedIn, company websites, and a spreadsheet you’re stitching together by hand. This tutorial walks you through exactly what to enter into the Outbound Lead Generation assistant, what to expect from the output, and how to get from a blank chat window to a call-ready prospect list in about ten minutes.

What You Need Before Starting

Before your first run, you need three things:

• A FlowHunt account. Start a free FlowHunt trial — no credit card required. The agent is available in the library immediately after signup. If you’d like to try the agent first without signing up, follow this link .
• A defined niche. Not just an industry category, but the specific business niche you’re targeting . The more precise this is, the more usable the resulting list.
• A target location. A city, region, or country your team can actually sell into.

That’s all there is to it. The assistant takes your niche and location and handles the research layer automatically.

Step 1: Define Your ICP as a Niche and Location

Open the Outbound Lead Generation assistant from your library, or try it online . Type your niche and location into the chat interface. This is the entire structured input the assistant needs. There’s no separate ICP form to fill out first.

Be as specific as you can. Inputting just “Software companies” returns too broad a list to be useful, while “Revenue-cycle management software for outpatient clinics” gives the assistant enough to work with to return companies you can build a relevant pitch around.

Tips for better input:

• State the niche the way you’d describe it to a colleague, not as a generic industry label
• Pair it with a location precise enough to match your team’s actual sales territory. A country is fine, but a specific metro area is better if that’s how narrow your market really is
• If your ICP has a defining characteristic beyond industry and geography (a specific business model, a regulatory context), fold it into how you phrase the niche

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Step 2: Refine Your Niche Description Instead of Setting Filters

There’s no separate step for firmographic or technographic filtering in the default flow. The practical way to steer targeting is to fold that context directly into your niche description: “mid-market” or “enterprise” as a qualifier.

If a specific firmographic or technographic signal is a hard requirement, e.g. a minimum employee count or a specific tool usage, that goes beyond the default input and requires customizing the underlying flow in the visual builder to add it as an explicit research step.

Step 3: Generate and Review Your Company List

Once you submit your niche and location, the assistant identifies businesses with an active, identifiable online presence and clear industry focus in that space, and builds a profile for each. This runs automatically; there’s no further input needed while it works.

Read through the returned companies before moving on. This is your first checkpoint to see if the batch actually matches what you had in mind. If several results feel off-target, that’s a signal to tighten the niche description on your next run rather than proceeding with a mismatched list.

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Step 4: Review Identified Decision-Makers and Contact Details

For each company in the list, the assistant identifies key decision-makers, along with their titles. Attached to each identified executive are the publicly available contact channels the assistant could verify, such as LinkedIn profiles, business email addresses, and official company contact pages.

This is restricted to verifiable public information. The assistant does not generate or speculate on contact details it can’t confirm, which means a gap in the list (no email surfaced for a given executive) is a more trustworthy signal than a guessed address would be.

Step 5: Use and Export Your List

The finished list appears directly in the chat interface, organized by company. From there:

• Copy the relevant sections into your CRM or spreadsheet for teams working from a simple list-and-sequence process.
• Push it into your CRM through FlowHunt’s native HubSpot integration, or into Salesforce, or virtually any other CRM via MCP servers.
• Connect it to a sequencing tool like Outreach or Salesloft, or through a custom MCP server, so the flow can push results straight into your outbound tool.

For recurring list-building, FlowHunt supports scheduled workflow runs, where you set the same niche-and-location query to re-run on a cadence rather than running it manually whenever you need.

Tips for Improving List Quality

• Run a small test batch first. Before committing to a broad campaign, generate one list and check a handful of companies before scaling up the niche. This is the core of how to use lead generation AI responsibly.
• Re-run rather than reusing an old list. Because each run is a fresh research pass rather than a query against a static database, a list generated three months ago is worth regenerating rather than working as-is .
• Narrow before you widen. Broadening the location is usually more effective than broadening the niche, since a wider niche dilutes targeting more than a wider geography does.
• Layer in deeper research for your best accounts. For companies that clear your bar and warrant a closer look, Company Analysis extends the research into funding, leadership, and competitive position before you make first contact.

That’s the whole workflow. By default, the assistant itself doesn’t require more than a niche and a location to run again for a new segment .

Open the Outbound Lead Generation assistant, type in the niche and location most relevant to your next campaign, and see what comes back. Build your first prospect list free and compare it against your current process.